If there is one thing that has become superbly apparent over the last 90 days, it’s that the speed of movement of AI is almost disorienting and the bottleneck has been removed from code writing. Yes, there might be other bottlenecks like code review etc today in software development, but these I believe will be short lived.
So as companies think about strategic differentiators, what will they be? Because if you can write code in 3 days, and let’s say you are twice as smart as your competition, the assumption would be that worst case in 6 days your competition neutralizes things. So how does a company create sustained differentiation. I think it will be three things as it stands right now, and I reserve to completely change my mind as time progresses. But these seem pretty durable moats as of now.
1. Cultural Moat: There has to be a cultural reset. You have to move fast, but for a durable length of time where you create a habit of being early to market. This notion of speed for long distances is not the juxtaposition between a sprint and a marathon. But it becomes a speedathon. If you do this as a company, in a month the moat might not even be noticeable m. But in a year, two years, three years, the moat gets to be remarkable. And it isn’t done by forcing the customer with things like data locks. It is done by pure meritocracy around innovation at speed for sustained periods of time. This power of compounding can’t be overstated. So my advice to anyone looking to create a moat is to just keep innovating by creating customer delight even if what you do is easily replicated initially. Because over time, the sheer volume advantage won’t make it replicable. Relevance is created by executing at speed for long distances where you are early in-market as a matter of habit.
2. Trust: We are in an era where it isn’t just our ability to delegate work, but safely and securely delegate work in order to build a trusted outcome. Trust is THE bottleneck for agentic phase of AI. The difference between agent delegation and trusted agent delegation could be the difference between bankruptcy and market leadership.
3. Tokenomics: While the cost of tokens drops ~1000x for inference every 12 to 18 months, the token consumption might go up 10,000x. So the increase in token consumption will need to be offset either organically by efficiencies in other areas or faster growth in profitable revenues. This requires a deep understanding of tokenomics or token economics. Companies that excel at generating the highest value tokens at the fastest velocity and getting it massively distributed will have a disproportionate advantage.
4. Judgement: None of this works if good old fashioned judgement is not applied to what we build. There will be a lot of slop that floods the market. So keep in mind that instinct and judgement will matter more than it has ever before. Because in a world of instant code, the difference between code that solves the important problems versus unimportant problems will be the difference maker.
5. Human Talent: Lastly, there is a lot of conversation around which jobs will be lost and which jobs will grow. This is going to be a very simple equation. Only people with extreme AI fluency and adaptability will be scarce. The rest will struggle for relevance. This contrast between those with AI dexterity versus ones that don’t have AI dexterity will be very stark. Much more severe than what I may have even imagined just three months ago. Also, If you are a human, you will be a manger. A manager of agents. Your job is to create a state where the agents are constantly working for you even when you are not, doing so economically and constantly creating outcomes of value.
So it might feel like software is getting commoditized so there will be no moat. But I feel that these moats will be meaningfully larger in the next era because this is a test of competence, speed, attitude, economics and stamina. These aspects will really matter!