The "you don't need PR" posts are back for their annual resurfacing.
Always the same format: listicle, humble brag about media hits, mom is proud.
What they miss: media relations is one part of the job. Counsel, strategy, issues management. That's the rest of it.
And the tell? When crisis hits, these same people are calling a PR person immediately.
Dismissing a discipline doesn't make the need for it disappear.