Here's a REAL UGC (user-generated content) collection hack to get photos and videos submitted from your customers actually using your products.
Ask them to leave a photo or video when they review your product in a
@Klaviyo flow.
We've been doing this for clients for some time with incentives like "enter to win" and "chance to be featured on IG," etc.
But, now there's an even better way to do this.
Today,
@juniphq added a property to their "Review Submitted" Klaviyo event that indicates whether a review was left with media.
Why is this so important?
It allows you to identify the users that ACTUALLY left a photo or video on their review. You can add a conditional split (or flow filter) to a flow serving unique content to users only when they submit a review with media.
Rather than just asking for users to leave reviews with photo or video content, you can now:
- Send a follow-up message confirming entry into a giveaway
- Deliver a discount incentive you may have offered specifically for that action
- Just send a simple thank you
- Create a segment to message users that have specifically left reviews