Apple CEO Tim Cook: "There was a feeling that I had in talking to Steve [Jobs] that he was a very different kind of CEO. He was focused on products, products, and products — and had a belief that small teams could do amazing work."
"I also loved that in an environment where everyone was going to an enterprise kind of company, he wanted to refocus Apple on consumers. At the time, nobody was doing that."
"I had the chance of a lifetime to work with the creative genius who started the entire industry. And I didn't want to pass that up."
(WSJ || 2024)