If you manage AI call centers/ sell AI services, read this till the end.
Vonage is the world's second-largest telephony vendor. It’s what powers your SMS OTPs, calls, and more. It's like Twilio, but better.
Four days ago, Vonage SMS APIs were down for 36 hours. For 36 hours, billion-dollar companies weren't able to send authentication or communication SMSs.
This is not the first time Vonage or Twilio has been down.
Here is exactly what happened:
Vonage's services rely on NorthC's colocation services for carrier and supplier integration. All DIDs (virtual numbers) were dependent on NorthC for carrier integration. Think of it like this: the data center served as the router for digital numbers to interact with physical network infrastructure ie Vodafone virtual numbers interact with Vodafon physical cell towers.
On the morning of Thursday, May 7, 2026, a fire broke out in a technical room at the rear of the facility in Almere, Netherlands.
The emergency power systems and diesel generators caught fire, causing a complete power outage.
When the Almere site went dark, the physical "pipes" connecting Vonage’s platform to local Middle Eastern and European carriers were severed.
This should have never happened:
The actual virtual numbers were not down.
The carriers themselves were not down.
The services to send SMS and the switching were not down.
It was Vonage that was the single point of failure.
Why would anyone with a meaningful business and you are this:
Pay a 30% tax to Vonage or Twilio?
Run into errors that last 36 hours?
When, in reality, there is no real-world issue at all?
Every contact center should own their own PBX.
This way it is cheaper AND better managed.
This also ensures 100% uptime and backups, and you get to be in control of where your numbers are hosted and how the data is processed
Companies like Vonage and Twilio are graduating into AI companies, hiding it from you that they are the reason that your entire contact center might stop working.
Over the last couple of weeks, I have helped two million-dollar-plus businesses migrate from Twilio to self-managed phone booth services.
And we can do that for you as well.
Text me now