I love using data and research to make the web a better place. Director of Web and Digital Marketing @messiah_univ and Freelance Consultant
Joined June 2012
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157 Photos and videos
Pinned Tweet
21 Feb 2020
One of my favorite #hemktg reporting "hacks" is to create a calculated metric for academic program based on UTM campaign or page path. This makes it really easy for stakeholders to navigate and understand the report without needing to decipher paths or long UTM values. #heweb
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25 Apr 2023
I had the honor to present with the great folks over at @analyticscanvas today at the #Highedweb analytics summit. If you haven't already, make sure you check them out. Their tool was a total game changer as I migrated into #bigquery and away from the @googleanalytics #GA4 API .
25 Apr 2023
Happy to be part of the #HighEdWeb conference happening today. Lots of great discussion around GA4 reporting! And grateful for all the mentions of #AnalyticsCanvas :)
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11 Feb 2022
#heweb and #hemktg friends. Only 9 days left to submit you proposal to present at the Analytics Summit in April. If you have questions about presenting please let me know!
events.highedweb.org/analyti…
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5 Nov 2021
I miss the good old days when marketing an academic program was simple. Now you not only need to market the program but also help unpack the differences between the degree types (ug, post-bac, post-master's), concentrations/tracks, and the program format (online vs in-person).
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5 Nov 2021
Having a landing page to unpack that with a strong UX and SEO strategy makes all the difference.
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Kris Hardy retweeted
1 Nov 2021
You can’t win with money if you don’t pay attention to what’s coming in and what’s going out.
Thankfully, there are tons of apps & services to help with this! My faves ⤵️
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1 Nov 2021
#hemktg and #educhat friends, help me spread the word about a new position at @messiah_univ. If you know anyone looking for a digital marketing job in central PA, I would love to connect with them. Thanks!
28 Oct 2021
The Office of Marketing and Communications @messiah_univ has an opening for a full-time Digital Marketing Manager. For more information and to apply, please visit: jobs.messiah.edu/postings/20…
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29 Oct 2021
There are so many ways to use web services in Slate queries. We were able to redesign our visit landing page using our main CMS platform. We pull in upcoming events from a query using the JSON service type. Thanks for the great feature @Technolutions
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2 Sep 2021
Hey #HigherEdMarketing friends. I am curious how you promote grad degrees that have UG pathway programs. Does promoting the UG pathways first works best? Or, are prospects searching for the grad degree 1st and then looking for pathways into the program? messiah.edu/ot
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Kris Hardy retweeted
3 Aug 2021
Facebook has released the official partner integration with server-side #GoogleTagManager.
This means that you can setup Conversions API tracking via the GTM Server by following the integration steps in Events Manager.
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21 May 2021
I am very excited to share more about campaign attribution tracking and digital marketing integration with Slate / @Technolutions. Plus it's FREE to join.
21 May 2021
This coming Monday, @krishardy83 & I will present at @Technolutions' Slate Innovation Festival, where we'll discuss tracking & optimizing digital marketing efforts across platforms. The event is open (and free!) to all; we hope you'll register to join us. slate-partners.technolutions…
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Kris Hardy retweeted
26 Apr 2021
Are you ready to reach the finish line of your college search? 🏁 If you'd like to make it official, visit messiah.edu/deposit today to take those final steps. We cannot wait to welcome our future Falcons to campus! 💙
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9 Apr 2021
Tutorial Google Data Studio dashboard to impress your Facebook Ads clients and stakeholders analyticshelp.io/blog/tutori… via @Analytics_Help
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17 Mar 2021
I am loving the new @googlemaps chart in Google #datastudio. Such a great way to help stakeholders visualize geographic data. This report dynamically pulls in applicant addresses from @Technolutions to help us better measure the impact of our new billboard campaigns.
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17 Mar 2021
My kids keep eating my @girlscouts cookies. This should put an end to it! instagram.com/p/CMhqjY1BDfK/…
16 Mar 2021
Girl Scout cookies showed up yesterday. Just in time for EDUsnacks at #EduWebShowcase.
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11 Mar 2021
Join us next week to hear how @helveticaman used web analytics to inform the redesign of the new harvard.edu homepage.
11 Mar 2021
Redesigning your flagship .edu doesn't have to be uncharted territory. Learn how @Harvard combined content strategy with analytics measurement with @helveticaman at #EduSpringShowcase!
bit.ly/EduWebShowcase-Regist…
ALT Aaron baker, Associate Director of Content Strategy at Harvard will present at the Spring Innovation Showcase.
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Kris Hardy retweeted
10 Mar 2021
Wondering how to build and support better user experience (UX) across campus? Discover how @uazlibraries' @blakistonr developed cross-departmental learning and sharing of UX resources by attending #EduWebShowcase. Register: bit.ly/EduWebShowcase-Regist…
ALT Rebecca Blakiston, a User Experience (UX) Librarian and Strategist at University of Arizona to talk at Spring Innovation Showcase.
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