I've looked at 50 SaaS landing pages
Most are missing the same 12 things
Checklist π
1. One-line headline (what who)
2. Outcome-led sub-headline
3. Single CTA above the fold
4. Real product screenshot
5. Social proof in scroll 1
6. Features as outcomes, not specs
7. One genuine testimonial
8. Visible pricing
9. "How it works" in 3 steps
10. Pre-handled objection
11. Honest FAQ
12. Final CTA with a reason to act
The pages that convert well nail all 12
Most nail 4 or 5
Drop your landing page below, I'll tell you what's missing