I found the Luce as off-putting as anyone, but I have to assume that they showed it to a good number of the 100 people in the world that they'll actually let buy one before they showed it to us and bunch of them actually wanted it.
Ferrari Luce failed because its designers misread the zeitgeist. Ferrari customers don't want faux techno futurism, they want nostalgia, craftsmanship, traditional codes of luxury and work of human hands. 1/2