Sparky will always be the face of ASU
No disrespect to the pitchfork. It’s the sign of our University
When it comes to branding, Sparky brings the “swag” amongst the younger generation and is a more distinguishable logo
Many teams have a pitchfork logo; there’s only one Sparky
Pitchfork or Sparky?
Kenny Dillingham just weighed in heavily with his opinion. I tend to think a majority of fans agree.
Dillingham: "Every time you saw top-four teams in the country and top-four playoff teams, you saw the pitchfork right there (on the graphic). Who knows if we'll eventually make that Sparky instead of a pitchfork. That's probably a deeper conversation, I don't know. Just throwing that out there.
"I'm a big Sparky guy."