Joined November 2011
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100 Photos and videos
29 May 2024
Check this out if you want to hear a great case study from the wonderful @Jenny_Sanchis
29 May 2024
SUPER excited to announce that I will be presenting the @Honda case study at the DataComms Live conference in London early June!
▶ Explore our stellar DataComms Live programme here: bit.ly/4djsQ8o
▶ Secure your tickets now: bit.ly/3y2OvSb
See you there?
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Kyle Mason retweeted
22 May 2024
Jim Macnamara at @AmecOrg #AMECsummit: A MEL (#Measurement, #Evaluation, #Learning) framework is only possible if 3 key values-driven components exist in an organization:
⚖️ Accountability
💡 Transparency
🎯 Effectiveness
#PRethics
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22 May 2024
Fantastic example of how to build Comms strategy around measurement and evaluation. This is already the case in many areas of business. Why not Comms? #amecsummit
22 May 2024
Asian Development Bank now restructuring comms team with measurement as the pivot at the centre - means alignment across strategy and implementation, and the measurement, evaluation and learning of it. Not many orgs would be so bold to do this - LOVE IT!! #amecsummit
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22 May 2024
A great reminder of the behaviours PR is tasked with inspiring in it's audiences, plus some great tips on where @AmecOrg can further help PR pros. Perhaps I'll let my parents read your book to explain what I do @amithpr #amecsummit
22 May 2024
Good to see @amithpr take the stage at #amecsummit in sofia to talk about Reputation Greatness
@amecorg
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22 May 2024
Great presentation from @KikiMoreo at #amecsummit. Yet more evidence that impressions are pure vanity...topics with the most impressions have low dwell time. You may reach a lot of people, but if you don't have their attention, it is worthless!
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12 Jul 2023
Very excited to bring together a community of like-minded folk interested in communications measurement and evaluation. Drop me a line to find out more or check out the link below @AmecOrg #measurepr
.@amecorg’s new in-house category of membership has launched under @kyleauto. “AMEC is a great community of thought leaders transforming how we measure comms. We will guide in-house prs turn insights into actionable outcomes, and communicat3”e them to the org.’ In-house? Please support Kyle’s group. Details below. Huge opportunity. amecorg.com/join-amec/in-hou…
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17 May 2023
The ultimate outcome for good? @Ua_philka @MacPaw raised funds to provide the Ukrainian armed forces with non-lethal aid #amecsummit
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17 May 2023
Powerful, moving presentation by @ua_philka on the ultimate crisis - war. Incredible bravery, commitment and resilience displayed by the team at @MacPaw. Inspirational. #amecsummit.
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Kyle Mason retweeted
Black box models have never been sensible in #PR and #comms measurement and evaluation and indeed are against one of the Barcelona Principles. Certainly right for @JohnMurphyMedia to raise it as a question for AI at the #amecsummit
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17 May 2023
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17 May 2023
Fascinating piece of analysis by @queenofmetrics at #amecsummit correlating types of unique visits with types of metrics. Interestingly, engagements on both Twitter and Facebook did not correlate.
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Kyle Mason retweeted
17 May 2023
Can we actually guarantee media coverage? @PaulStollery says “yes!”- it is included in contracts if they don’t hit kpis… work is free. They use a CRM & 3 month average to set expectations & create client confidence. Great & provocative session from @HardNumbers #amecsummit
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17 May 2023
A great opener at #amecsummit day 2 by @HugleyA @LinkedIn earlier today. Focus on memories and situational awareness to stay top of mind.
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17 May 2023
Great session from @JonnyBentwood @GolinGlobal on data storytelling. Data doesn't have to be dull - show what matters in a simplistic form and visualise it to make the story interesting. #amecsummit
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17 May 2023
For all who are interested come find me in the networking breaks.
17 May 2023
Really exciting to hear from @kyleauto about the newly created “in-house” group at @AmecOrg ! Can’t wait to partner with him on bringing in-house insights to the industry! #amecsummit are you an in-house Comms professional who loves data/ insights/ measurement… come join us!
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Kyle Mason retweeted
17 May 2023
Mental availability is key- especially in B2B. At any given time- only 5% of your audience is in market… how do you create mental availability with the 95% so you are part of the consideration set when they are ready to purchase #amecsummit #poweredbycustomerscience @HugleyA
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16 May 2023
Thank you @SparklyPinchy for moderating the session and thank you #amecsummit for having us.
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Kyle Mason retweeted
The #PR industry and its data, measurement and evaluation professionals are so lucky to have distinguished professor @jimmacnamara share his expertise and drive and support best practice around the globe. A great talk to the #amecsummit on avoiding false logic fallacies, focussing on audiences not media alone, and to be constantly learning. If you weren’t at #amecsummit to hear this talk, it’s worth the catch up ticket price on its own. Bravo Jim, thank you.
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16 May 2023
Lots of talk about predicting the future, or at least anticipating future scenarios at this year's #amecsummit. Undoubtedly something which will evolve with increasing adoption of AI technologies.
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Kyle Mason retweeted
Thank you @NATORomeroC for taking the time to address the @amecorg #amecsummit and share your insights on countering Russian disinformation, reaching new audiences and sharing your data led comms strategy
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