Consumer Trends, Market Research and Media Research expert
Joined April 2010
- Tweets 195
- Following 114
- Followers 497
- Likes 22
4 Photos and videos
17 Nov 2020
Honored to be named to the @Provoke_News annual #Innovator25 list, which features innovators who are addressing PR industry challenges with ingenuity & insight to make meaningful change at a time when it's needed more than ever. bit.ly/2Uzs5kt
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22 May 2019
Embrace the learnings gained from data initiative or activation failures to chart the course for future success #amecsummit
Here are the sketchnotes of Allyson Hugleys @hugleyA morning session interpreted by Linda @saurau Such a great session inspiring us to transform culture! #amecsummit @bybrickinsight #PR #Comms
#measurement #analytics #data
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Allyson Hugley retweeted
10 May 2019
Sometimes you have to be brave enough to confront bad behavior says @CarlyFiorina...confront what is unacceptable and accept the consequences. Good biz. 🙌🏾💯#ascendcommitment #ASCEND2019
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Allyson Hugley retweeted
10 May 2019
.@KattyKay_ ‘s message to women: “Act more. Ruminate less. Be authentic.” #Ascend2019
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Allyson Hugley retweeted
12 Feb 2019
My @Prudential colleague @Kalamarides spoke with @USAToday about the govt #shutdown and the impact that unexpected income disruptions can have on American workers: usatoday.com/story/money/201…
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4 Dec 2018
A4. Reputation - brand health and protection are also critical. Business influence extends beyond product and we have to acknowledge the important roles that PR plays in driving issues focus and policy. #PRChat
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4 Dec 2018
A3. Also, think engagement metrics are overvalued. Too often audiences engage with content and experiences, but there is little real impact in terms of brand health or business #PRChat
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4 Dec 2018
Impressions and AVE are the easy answers - but it really depends on the objectives of the work and having a broad view beyond media relations - keep reputation and consideration metrics, macro and micro conversions #PRChat
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4 Dec 2018
A2. Think beyond traditional media relations metrics and focus on gaining fluency in analytics terms, tools and methodologies used across communications disciplines, marketing and business #PRchat
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4 Dec 2018
A) There is so much data available. The biggest challenge will be choosing the right measures to drive effective decision making. #PRchat
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Allyson Hugley retweeted
20 Nov 2018
Recommendation engines have a potential dark side — they can manipulate preferences in ways consumers don’t realize mitsmr.com/2OGaJx5
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Allyson Hugley retweeted
12 Dec 2017
"When scientists say bears are going extinct, I want people to realize what it looks like" nyti.ms/2AMeKuq
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Allyson Hugley retweeted
12 Dec 2017
Almost 4 in 10 say customer #reviews influence their online purchasing decisions, making gaining positive #advocates an absolute must for brands. g-web.in/2kp6A3q #chartoftheday
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16 Oct 2017
Advancing PR analytics requires a skillset and mindset shift. instituteforpr.org/pr-needs-…
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20 Sep 2017
Beyond Impressions: Bringing Earned Media Analytics into the Digital Age instituteforpr.org/beyond-im… via @instituteforpr
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Allyson Hugley retweeted
11 Aug 2017
Fake news the way it spreads on social media is emerging as one of the great threats to society. trib.al/K857mGy via @techreview
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Survey: Early bird gets the media coverage worm
37% of journalists prefer to be pitched between 9 and 11 a.m.
bit.ly/2hOmtlP
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