The CEO of Take-Two, the company behind GTA, just said something the entire AI industry doesn't want to hear. And he said it without being anti-AI. Strauss Zelnick's argument is precise. AI is built on datasets. Datasets are backward-looking. Creativity is forward-looking. A model trained on everything that already exists cannot, by definition, produce something genuinely unexpected. And all hits, by their very nature, are unexpected. Asset creation and hit creation are not the same thing. AI is getting very good at the first one. The second one is what actually makes money, builds franchises, and changes culture. Nobody has shown AI can do that yet. The derivative property problem is real. You can clone GTA with existing technology. You could do it before AI. It would take 3 years and look identical. It still wouldn't sell. Because it isn't GTA. It's a clone of GTA. And consumers, despite what the industry occasionally pretends, can feel the difference between something genuinely new and something assembled from the residue of things that already worked. Thousands of mobile games ship every year. 0 to 5 hits get made. The same studios make them every time. The technology to make more games has been commoditized for years. It didn't democratize hit creation. It just flooded the market with more forgettable product. The Silicon Valley thesis that AI unlocks game creation for everyone is true in the same way that cheap cameras unlocked filmmaking for everyone. They did. And the same 5 studios still make the movies everyone watches. What Zelnick is saying, without quite saying it, is that the thing AI cannot replicate is taste. The instinct for what hasn't been done yet. The cultural antenna that detects the gap in the market before the data can see it. Data tells you what people wanted. Hits tell people what they want next. Those are different jobs.

I love the Emmit Johnson, from the @Huskers , pick for the @Chiefs . Steal of the draft

This is evil.

New GOP logo just dropped.

Given what happened in Minneapolis, this is terrifying!

Pretty sure you can’t capitalize on the intelligence of humanity. Probably alll these guys need to go, yesterday. Use AI to build wealth for the whole world not just the billionaire class. Some people don’t understand their place in history. Sam Altman, you are the worst!!

🚨 SAM ALTMAN: “We see a future where intelligence is a utility, like electricity or water, and people buy it from us on a meter.”

Oh no! We suck again :(

The 2025 @Chiefs are this years version of the 2021 @Bengals … rough start, high potential and about to lock in to SB #4 in a row

So Tyler Robinson, Charlie Kirk’s killer, is neither a Democrat, nor transgender, nor an immigrant, but instead a 22-year-old white guy from a Republican family in Utah who loves guns and wore a Donald Trump costume on Halloween. — Did I get that right?

American consumers pay tariffs via higher prices on imported goods, not foreign countries. Yes, they disproportionately burden working-class and low-income Americans, who spend more of their income on basics, cutting purchasing power by ~4% or $1,500 annually per analyses from NPR, Wharton, and Tax Foundation.

It gets better look how my luggage came off of the airplane. @AmericanAir

Scott Frost is entitled to his feelings. You are too. Can we stop squabbling about it in public? If you don’t like what he said, so what! If you don’t like what he did while at Nebraska, join the club. His comments have no bearing on you being a good person. Focus elsewhere

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