We're the human experience firm. We inform great #design and inspire companies to pursue it.
Joined November 2008
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From climbing gear to gaming, trailers to baby apps—our directors share the brands, innovations & experiences that inspire them.
At Lextant, curiosity fuels better design. Here’s how our team sees the future of experience →
lextant.com/directing-the-fu…
#Design #Innovation #UX
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“Not all relief is created equal.” Sometimes it's not just about the help—it’s how it’s delivered that truly matters. #DesignThinking #UserExperience #Empathy
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The “Muffin Man” shows us the paradox of autonomy: cars promise relief, but often demand more vigilance. Trust, clarity, and human-centered design—not just tech levels—will define the future of driving.
Read more 👉 lextant.com/do-you-know-the-…
#AutonomousDriving #UX #Mobility
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"The interior of the future needs to be about psychology as much as technology — anticipating needs & inspiring connection, collaboration & relaxation." — Chris Rockwell, @Lextant
motortrend.com/features/auto…
#UX #DesignThinking #Mobility #Automotive #CX #HMI #Innovation
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Distracted driving is an age-old problem that begins at an early age.
linkedin.com/posts/jared-joh…
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“We’re designing the future of mobility—not just for drivers, but for riders, pedestrians, and entire communities.”
bizjournals.com/columbus/new…^22566144
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“Coming together is a beginning. Keeping together is progress. Working together is success.”
#Lextant #HumanCenteredDesign #InnovationCulture #DesignThinking #Collaboration #UXResearch #Teamwork #ExperienceMatters #TogetherWeCreate #PurposeDrivenDesign
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Innovation isn’t dying from bad ideas — it’s being strangled by misalignment. Strategy says go. Execution says “what are we doing again?”
Failure to align is aligning to fail.
lextant.com/failure-to-align…
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“To cross the EV mass adoption threshold, we need to co‑create with consumers the ‘life‑level’ connected experiences they desire.”
#HumanCenteredDesign #UXResearch #FutureOfMobility #ElectricVehicles #Innovation #DesignStrategy #Lextant #ConsumerExperience #MobilityInsights
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Lextant is proud to be at the Ohio State Fair with
@COSI in the Innovation Zone—engaging visitors in our driving simulator to shape the future of mobility & road safety. Honored to connect with @GovMikeDeWine & Lt. Gov.@JimTressel5 as part of Ohio’s innovation ecosystem.
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The Automation Paradox: AI doesn't just do for us—it makes us stop thinking, deciding, remembering. When AI leads, humans disengage.
#AI #Automation #HumanCenteredDesign #TechEthics #FutureOfWork #CognitiveOffloading
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As AI takes on more complex tasks, humans tend to think less actively.Research shows that over-reliance can reduce critical thinking and memory—leaving us less prepared when systems need human backup.
#AI #HumanInTheLoop #CognitiveLoad #UXResearch #Lextant #InnovationInsight
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From HAL to Her, sci-fi has shaped how we imagine AI—but how accurate are those visions? Lextant explores what films get right (and wrong) about AI.
👉 lextant.com/from-hal-to-her-…
#AI #UXDesign #SciFi #HumanCenteredDesign #HAL9000 #Her #ExMachina
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“I want to do the right thing for the planet, but I don’t want to be stranded with my kids in the back seat.”
Bridging electric dreams and human realities isn’t just about specs—it’s about real-world needs. Dive into this thoughtful take: lextant.com/bridging-electri…
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Only 18% of consumers are likely to consider an EV—down from 23% the year before—and that 63% of reluctant buyers cite charging infrastructure as the reason.
#ElectricVehicle #EV #Mobility #automotive
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Consumers aren't resisting technology—they're seeking trust, familiarity, and ease.
Hybrids are winning today’s hearts. What does that mean for BEVs?
👉 Read our POV: lnkd.in/gEMdp_dy
#ElectricVehicles #UXResearch #HumanCenteredDesign #Innovation #Mobility
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Healthy Choice was fading into the frozen aisle abyss.
We helped bring it back to life—by redefining what healthy means today.
Not guilt. Not diet. Power. Pleasure. Progress.
That’s how you revive a legacy brand.
lextant.com/our-work/revital…
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Lextant’s new Market Research Campus is built for bold innovation.🚗🧠
From drive-in vehicle testing to immersive UX labs, it's where insights meet impact.
Discover how we help brands eliminate guesswork:
🔗 lextant.com/market-research-…
#UX #Innovation #Research
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The Marysville-Union County Port Authority (MUCPA) and Lextant are proud to announce a strategic partnership to operate and promote the Automotive & Mobility Innovation Center (AMIC) located in Marysville’s Innovation Park.
lextant.com/accelerating-sma…
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