Easy breezy!

Bueno!!

An exciting day for @sodowntownatl !!

Our team is pushing on all cylinders. We gave a 7:30 a.m. tour this morning with several entrepreneurs and stakeholders. Many were skeptical we'd have the planned restaurants open in time for the World Cup. In the spirit our Show vs. Tell core value...only time will tell. All we can show is the hustle, effort, and process!

Big Data Panel metrics from Nielsen drive 2026 Masters viewership increase. golf.com/news/rory-mcilroy-r…

Yay Stewart!!

The Masters sponsorship deal with IBM might be one of the best in all of sports. As one of the tournament's four primary sponsors, IBM receives a private hospitality cabin to host clients and exclusive access to TV commercial inventory. But the real value comes with the Masters app. As part of its sponsorship deal, IBM built and maintains the Masters app. I'm told they now have a team of 30-35 employees who work on the app year-round, despite almost all of its usage coming just one week each year. The Masters app does the simple stuff so well, showing every shot from every player all tournament long. But IBM was also among the first companies to leverage artificial intelligence to enhance the fan experience. Using lasers positioned around the course, IBM pinpoints the exact coordinates of a golf ball after every single shot. The course is then split into more than 200,000 zones, with IBM cross-checking each shot against decades worth of data to accurately estimate how a player's scoring odds change throughout a round. This type of innovation is a win-win for everyone. Augusta National gets sponsorship $$ plus a technical partner who built and maintains the best app in sports. And while IBM spends millions each year on its Masters sponsorship deal, the tournament serves as a global platform for marketing, sales, and client entertainment. That type of partnership is exactly why the two brands are now celebrating their 30th year working together — and it's something every other event should try to copy.

A lot of detractors around the Par 3 contest this year, but pretty strong viewership.

The Masters will do about $70 million in merchandise sales this week. $10 million per day $1 million per hour $16,000 per minute $277 per second That's $25 million more in merchandise sales than the Atlanta Braves did all of last year — in just one week, with no online sales.

It’s that time….

Congratulations to @stewartcink on another big @ChampionsTour victory!! Fun pic with lovely @lisacink , big trophy, cute car and @southerncompany sleeve logo…

Pretty insightful from Rolapp on CNBC this morning. Asked about his biggest downside surprise since taking the job and starts talking about the media rights market. Notes the U.S. market is at $30B and the NFL takes up $12, a number that likely will increase substantially in its new deal. Seems to be inferring the tour will be potentially getting less than its current $7B

MARTA Rapid A-Line, the Atlanta region’s first bus rapid transit (BRT) line, will launch in two phases with the first phase beginning Saturday, April 18, 2026, as part of the NextGen Bus Network. The five-mile Rapid A-Line connects Downtown Atlanta to Capitol Gateway, Summerhill, Peoplestown, and the Beltline’s Southside Trail, with connections to MARTA’s heavy rail system at Five Points, Georgia State, and Garnett Stations. Learn more: itsmarta.com/marta-rapid-a-l…

Atlanta's Downtown Tourist Options (for Families) Could Be So Much More: jonbirdsong.com/atlantas-dow…

“Where the best belong”

Well earned!

Put this informative post in your get to know ATL bucket. Worth the read. #MLK

Brilliant!

Great leadership.

Well this wrecked me 😭