sign of the times. cost cutting, removing the customer from customer service.
There's now a big opp for brands to stand out. Provide radically personal customer service when others aren't. Customers will talk more about the experience, buy more. Irrational loyalty will follow.
'Recognising the futility of losing my temper with them, I put the phone down and offloaded on to my husband. I offloaded on to him again recently when BA’s parent company IAG revealed record annual profits.'
on.ft.com/3vP2Alz