Wondering what we do? ⬇️

6 years since starting The Loft 325. No roadmap. No playbook. Just a vision and a lot of trial & error. Building a business forces you to grow faster than you think you can. You pivot. You fail. You adapt. That’s how you build something real. 💭

ThumbstopLive | Phil Kiel, Dillion Verma, Lauren Schwartz | July 28th x.com/i/broadcasts/1ypKdZpoe…

Week 2, what it do! If you caught one of the ThumbstopLive streams last week, I appreciate you. If not - all good - cuz I've got a PACKED calendar of heavy-hitters joining me on the show this week. Check it out 👇 Mon - @philkiel, @dillonverma, and @loft325 Tues - @danielokon and @maxlangois Wednes - @joelpadron and @londonspilker Thurs - @romaintorres and Taylor Brandt from @HeadlineVC Fri - @andrewfoxwell and @SanjayAtPlay The action happens 11am - 1pm ET every day. We gonna get into a little creative strategy ( some hot takes), a little AI UGC, and what it takes to make the shift from employee to agency builder to brand builder. And we're gonna have some fun while we do it. Let's get that chat active! 🔋

Omg YESSSS. 👏😡 This is where so many marketers are 𝘣𝘭𝘰𝘸𝘪𝘯𝘨 𝘪𝘵 right now. 𝗚𝗲𝗻 𝗭 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗯𝗿𝗼𝗸𝗲. 𝗧𝗵𝗲𝘆𝗿𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝙚𝙭𝙝𝙖𝙪𝙨𝙩𝙚𝙙. They were raised on Pinterest-perfect vision boards, hustle culture, and “you can be anything!” crap—only to enter a world where: •Jobs are a joke •Rent takes 60% of their income •Degrees mean jack squat •And brands are still out here pushing “live, laugh, love” energy like it’s 2014 They were promised freedom…what they got was a LinkedIn profile, 3 freelance gigs, and a roommate they found on Discord. So yeah, the sky feels like it’s falling. Because emotionally, it kind of is. And that deeply changes how they spend money. What they really want right now is: •Control > Luxury •Meaning > Aspiration •Proof > Polish They don’t trust brands. They definitely don’t trust systems. And they can smell fake optimism from a mile away. 𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗮𝗱𝗷𝘂𝘀𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗮𝗴𝗲 𝗴𝗿𝗼𝘂𝗽? If you’re trying to sell to this generation right now, skip the vibe-y fluff and lead with empathetic realism. The brands that win these customers won’t sound like marketers. They’ll sound like someone who actually gets what it’s like to be 27, broke-ish, and emotionally fried. ❌ Less “You need this.” ✅ More “We see you. Here’s something that might actually help.” Because Gen Z isn’t buying the dream anymore. 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗴𝗶𝘃𝗲𝘀 𝘁𝗵𝗲𝗺 𝗮 𝘁𝗶𝗻𝘆 𝗼𝘂𝗻𝗰𝗲 𝗼𝗳 𝗿𝗲𝗹𝗶𝗲𝗳. x.com/herrmanndigital/status…

The wider your creative inspiration is, the higher quality your creative output will be. So stop looking at your competitor’s ads. Start studying organic creators.

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Why the rush for faster creative output—AI, in-house teams, all pushing speed. But is faster always better? Media buyers want tons of creatives but don't test what they have. Why hurry if you're not using them? Focus on quality over quantity. What do you think?

🎬 Showcasing online apps and services can be challenging. Creating relatable experiences encourages customer engagement and curiosity. New content shot for our client Sofatutor