Direct Response strategy and management powerhouse specializing in television, radio, digital, print and home shopping. #choosedirectinstagram.com/m2response
Connected TV is here to stay! According to the 2019 Q2 Video Benchmarks Report from Extreme Reach, CTV accounted for half of all video ad impressions! #connectedtvextremereach.com/video-bench…
"You have to understand what interests consumers, otherwise it is easy to get lost in all the mumbo jumbo and flavours of the month" - Ami Hasan, on Forbes interview.
forbes.com/sites/zarkodimitr…
Is the targeting on your campaign backed by the right data? If you aren't looking at consumer's behavior you might be wasting some valuable dollars. #consumerbehaviormartechadvisor.com/articles/…
Super Bowl ads: who WON the biggest day in TV advertising? You be the judge! Here's AdAge's full rundown of every commercial aired during the 2019 Super Bowl. #superbowlcommercialsadage.com/article/special-re…
“When matched with the right audiences at the right time, ads can actually become what brands want them to be..." - Read more about how pre-intent targeting is revolutinizing the way brands reach consumers.
forbes.com/sites/alanwolk/20…
CES is over, but we’re not done talking about everything the show presented in Las Vegas. Here's a summary of this year's best products, and every technology key trend you should know about! #CES2019cnet.com/news/ces-2019-every…
Day Zero: The Consumer Electronics Show (CES) floors have officially opened - here's what to look out for this year! #CES2019thinkwithgoogle.com/marketin…
How much is too much? When it comes to media planning, how you approach frequency caps can maximize your efforts and give you the BEST results! #MarketingLessonsadage.com/article/cmo-strate…
Multi-channel marketing is becoming key to maximizing your advertising dollars! Read more about how synchronizing TV and Search can help you expand the impact of your ad campaigns. #MarketingLessonssmartbrief.com/original/2018…
Why is video marketing and short-form videos at the base of marketing leaders ad-strategies? Olapic and Worldwide Business Research (WBR) found out!
olapic.com/thank-research-sh…