From a 2-member team in 2012 to almost 40 members in 2025, the journey of Pyrite Technologies (@pyritetech) has been nothing short of impossible for a budding entrepreneur and SEO freak like me. On our 13th anniversary, I want to thank all our clients, families, friends, and well-wishers who’ve stood by us through every step. Your trust is the reason we are here today. Here’s to 13 years of Pyrite Technologies—and to an even brighter future ahead. 🙏✨

We’re building an AI SEO startup and looking for experienced product developers and startup builders. If you’ve worked in a startup environment, built SaaS products, AI tools, SEO platforms, or scalable web applications, we’d love to connect. We’re looking for people who enjoy building products from the ground up and solving real customer problems. Interested? Send me a DM and I’ll reach you personally. Let’s build something exciting together.

In the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization: 1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically. 2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts. 3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer. 4) ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things. 5) Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode ( 2.4%) and ChatGPT ( 2.2%) showed changes indistinguishable from zero. 6) YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products. 7) AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating. 8) 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time. 9) For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap). 10) AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.

One built decades of trust, speed, and dominance. The other launched with AI hype and got roasted before indexing finished. 😂 #SEO #GEO #FerrariLuca

Why are B2B brands suddenly getting discovered through ChatGPT faster than Google? Because AI search doesn’t work like traditional search anymore. Platforms like ChatGPT scan and understand signals from review ecosystems such as G2, Trustpilot, TrustRadius, Capterra, Reddit, forums, customer feedback, brand mentions, and real user experiences across the internet. The brands with stronger reviews, trust signals, authority, and consistent customer sentiment are getting cited more often inside AI generated answers. Google ranks pages. AI ranks trust. This is why businesses investing in customer experience, reviews, authority content, and digital reputation are starting to dominate AI search visibility before they even rank #1 on Google. The future of B2B traffic is shifting from “ranking pages” to “becoming the most trusted source.” #b2bseo #aiseo #chatgptseo #b2b

Who’s fed up with Claude Code Influencers! 😂

Claude code just killed SEO! . . . . Because you never did SEO! 😂 Who’s fed up with fake gurus spreading Claude code deploying a $10,000 SEO audit report for free and they’ll never tell you how to implement it! #seo #claude #claudecode

#ChatGPT GPT-5.3 removed the queries from the network > Response tabs! This is upsetting now. 😬 No more query fan outs? @lilyraynyc

It’s weird that Google AI Mode is recommending the top 10 sites for most queries while talking to it. Why can’t it just stay on the search pages when all it had to do is send top 10 links. #seo #google #aeo

I just signed the biggest SEO contact of my life after auditing their website and found half the pages are deindexed due to a technical malfunction on their custom Ecommerce website. They always wondered why SEO isn’t working for them while their competitors are crushing it. Sometimes, we miss the basics of SEO while chasing traffic and backlinks.

Hello Delhi and @gohighlevel Met a lot of interesting people today who are in the AI/Automation and GHL space. #highlevel is gearing up for their live event in Delhi and we’re all super excited! #highlevelindia So much to learn and so much to share! Feb 25: Registration and Pre-event Networking with Dinner! #ai #automation #ghl

If you’re worried about AEO, don’t miss this one! #aeo #seo

NEW research: sparktoro.com/blog/new-resea… If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real answers 🧐

Wishing you all a Happy New Year 2026! May this year bring all the SEO and AI SEO success to you and your clients. 😁 #HappyNewYear2026