Founder at @multiply_ads, formerly @BrexHQ & @Google

Joined May 2010
Photos and videos
Matt Jayson retweeted
Apr 16
Some personal news! Recently, I stepped back from the day-to-day at @Instacart to focus on investing full-time. I sat down with my friend @jaltma on Uncapped to talk about building Instacart and my philosophy on early-stage investing — check it out here!
For this episode of Uncapped I got to sit down with my close friend @Max, cofounder of Instacart 🥕 We talked about the key moments of Instacart...how it got started, critical wins, tough losses, competitive dynamics, earned insights, going public, and Instacart's future. Max is also an awesome startup investor, and we talked about what he looks for in founders, consumer investing, and what he's building with Workshop. He's one of the best people I know, hope you enjoy. (0:00) Intro (0:36) The inception of Instacart (4:55) Finding product market fit (7:20) Landing Trader Joe’s (11:04) Big levers for growth (13:36) Operationally complex businesses (14:55) Amazon’s acquisition of Whole Foods (17:50) COVID and Instacart’s IPO (20:02) Prioritizing profitability (23:21) Avoiding temptations (24:59) The future of Instacart (25:53) Investing in consumer (28:21) Irrationally optimistic founders (29:49) B2B vs consumer founders (30:35) How to work with investors (33:38) Building Workshop
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📣 Huge update!! We raised $9.5M. And we’re introducing @multiply_ads - the first hybrid AI media agency for B2B. We help high-ambition B2B companies find new customers faster. Marketing is at the center of every great company. But advertising is broken. You launch campaigns…and the ads go stale. Almost right away. So we built something different: Self-Learning Ads. Ads that continuously improve based on what your customers actually care about. We connect to internal sales data (sales calls, CRM, etc) and automatically generate new ads. We built the AI and have the in-house experts to manage the campaigns. Proud to partner and manage the ads machine for many of the top B2B companies, including Vanta, Listen Labs, and Superhuman. We’re already seeing ad performance grow by 300-500% for standout companies. Our round was led by @MayfieldFund - with @patricksalyer joining our board, with @sorensoncap, Instacart Co-Founder @max, and Google Head of Gemini & Google Labs @joshwoodward. Thank you to @Forbes and @CharlieFink for the feature. Kudos to the amazing people who are in the trenches building @hellowrie_, @KateePeek @pdp46 @ashishwarty @EmilZawatski @ArthurDvor50439 My mom was a marketer. I studied marketing at The Wharton School. I marketed products at @Google, and cracked growth strategy at @brexHQ. I was raised in this world, and proud to contribute to its next chapter.
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30 Oct 2024
I did something I never thought I'd do. I started a podcast. And it's actually really fun. I'm lucky and get to meet lots of incredible people as a startup CEO. But I'm usually in business mode. B2B marketers come to us for help growing faster, so we get right to work to help them do just that. But a lot of my favorite talks are unstructured, they're funny, they're weird, they're full of stories. They just don't fit into the regular work day. Unless you make time. And when you do, it's the best. We call the podcast Demand Gen 🔥. I talk with marketing, demand gen, growth & GTM badasses of all kinds - as they experiment with new ways to grow demand and turn their companies into 🚀s. Special shoutout to @jasonkarsh for being patient #1. I've always loved how Jason thinks about marketing and how he's been wildly brave in taking bets on the crypto space since early days. He's also one of the most articulate people. In Ep 1, he opens up about how - at the height of the Crypto Boom - he inked a huge deal to sponsor the @dallascowboys - plus @bitkey, Proto, and much more. I'm all in to shine the spotlight on great people, who work hard and think differently. We've already recorded a bunch of great episodes and they're soon to follow. I'm definitely no good at editing these quite yet, but having fun trying. PS My buddy @Youshaei is one of the world's greatest content creators and will probably be the most shocked to read this! Hi Jon! podcasters.spotify.com/pod/s…

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31 Jul 2024
Today’s a first–1st public mention of Kalos! @a16z included us in their market map–chomping at the heels of GTM incumbents. We’re in stealth but stoked by this mention. @mandrusko1 is great at knowing where the puck is headed. Really thoughtful piece, thanks for including us!
In 1999, Marc Benioff started Salesforce with a vision to build “A World-Class Internet Company for Sales Force Automation.” Today, there are hundreds of AI companies trying to build Salesforce automations. @zeyalater, @astrange and I present @a16z's thesis on Sales Tech of the Future. 🧵
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Matt Jayson retweeted
8 Feb 2022
Brex is one of the highest-rated apps on the store. Great example of a high-quality and serious app made with Expo. Lots of hard work and care from the Brex team to earn a ⭐️⭐️⭐️⭐️⭐️ rating, congrats!
We spent so much time building a super polished mobile experience at Brex. Highly recommend checking it out!
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Matt Jayson retweeted
We spent so much time building a super polished mobile experience at Brex. Highly recommend checking it out!
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18 Nov 2020
Love working with an ambitious team
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