one way to think about timing your startup launch:
- if your launch flops, the extra week of polish wouldn't have changed that. might as well learn it, iterate, and try again.
- if your launch lands, you'll wish you'd done it sooner.
there's no version where waiting wins.
"launch early" is probably the most well-known piece of YC advice.
and yet i still spend half my time convincing founders to actually do it.
the resistance is always the same: the video isn't ready, website needs tweaks, or they need to ship one more feature.
when they finally launch, the result is always the same too:
they get tons of customer interest and investor inbound they didn't expect.
and they always wish they had launched sooner.