Building Virtual Product Placement in Video Games (VPP-IG) | @iab Games Council Member
Joined April 2010
- Tweets 3,268
- Following 1,131
- Followers 1,038
- Likes 84,844
726 Photos and videos
Pinned Tweet
25 Jun 2025
If you play Fortnite UGC this week you might see our product placements for Ballboyz Soap--clinically designed to cure middle & high school athletes of embarrassing acne.
3
1
35
20,965
Max Albert retweeted
Gaming got written off post-COVID while everyone chased AI, but it’s still a ~$200B market and the incumbents are weaker than they’ve been in years.
Last cycle gave us Fortnite and Roblox. This cycle will do the same.
At gaming multiples vs AI at 50x revenue, it’s one of the best asymmetric bets in consumer right now. Watch.
123
63
891
120,819
Max Albert retweeted
Apr 3
Closing an enterprise deal with a public company after a 7-month sales cycle
5
1
62
5,358
Mar 20
Roblox is now going to take a percentage of all in-game brand sponsorships.
It’s like if YouTube demanded every creator with a brand deal to pay a percentage for promoting the brand on the platform.
1
78
Mar 16
The hot debate at SXSW thus year:
Tech bros: “in the age of ai, brand is the only thing that matters”
Marketing ppl: “brand is completely fake”
2
202
Mar 16
Running ads on OpenAI:
$60 CPM
$200,000 minimum buy
What do yall think? Expensive or cheap?
136
Mar 14
I lowkey love @im_roy_lee
Mar 13
how ab u give me more than a few months to lock in, bald head ass
147
21 Dec 2025
If you’re into interoperability, Netflix games might be your gaming platform of choice in 2026
1
1
122
15 Dec 2025
This seems really cool
15 Dec 2025
Pinball deck-building roguelite game 'PinKeep' officially announced.
From the developers of FAR: Lone Sails
Demo launching in January
Steam page: store.steampowered.com/app/4…
1
126
12 Dec 2025
Hanging this above my fireplace
11 Dec 2025
Supergiant Games shared new art to celebrate the Game of the Year contenders at the Game Awards.
162
12 Dec 2025
My favs!!!
95
10 Dec 2025
Working with a lot of AAA game publishers these days I can say with absolute certainty that 2026 will be a golden year for gaming.
Can’t say specifics but trust me. You will be amazed.
1
46
10 Dec 2025
Genshin Impact <> Duolingo collab is genius:
a) Gaming as a greater good. Studies show people are willing to game longer if they feel like its productive (i.e. learning a new language).
b) Attention Grabbing
c) Audience cross-pollination
youtube.com/watch?v=avgyQClT…
201
24 Nov 2025
god damn this is such a sick collab
Take the reins of a racing legacy as the Ferrari F40 roars into the Shop!
172
21 Nov 2025
One of the harder parts about being a CEO/founder I think is getting out of your own way.
If I have one regret in 2025 it's that I took too much control too often rather than just letting my hitters do their thing.
1
2
75
19 Nov 2025
This is huge.
Most game designers aren't engine-agnostic. Meaning Unity-based designers haven't been able to release content on Fornite. That changes today.
Expect a Fortnite golden era of content to come soon.
1
103