Do you actually need a CDP? And what's all the hype about? π€
In a recent blog post, we give our honest opinion on the CDP trend and offer some insight into the approach we've taken to its use.
Check it out π shorturl.at/pyCJ7#CDP#CustomerDataPlatform#Agile
Today marks our final episode with @darafitzgerald as co-host on the show!ποΈ
We took the opportunity to discuss his journey into analytics, the changes heβs seen in the industry over the years, and the process of co-founding Measurelab!
Check it out π shorturl.at/lDFG3
Take a look at how we helped @SandersonFW with call propensity analysis π
Our focus was to help understand why there had not been a drop in call volume after implementing a new B2B ordering system.
Full case study π shorturl.at/deG18#bigquery#analyticsinsights
How can we leverage AI in self-serve analytics? π
Last week we got the opportunity to catchup with Gaurav Tiwari, an Engineering Manager at @Spotify, where we spoke more around the topic.
Full conversation here π shorturl.at/prFJX#AI#semanticlayer#selfserve
What is Dataform, and why should we use it?
In the latest episode of Behind the Cloud, Matt delves into the evolution of cloud data warehousing and the game-changing tool, Dataform.
Watch the full episode π
#dataform#gcp#bigqueryyoutube.com/watch?v=qrHioQZDβ¦
We're on the lookout for a talented Analytics Consultant! π
We need someone to help lead client engagements, build strong relationships, and bridge the gap between clients and our specialist teams.
Find out more & apply π shorturl.at/abqrW#Hiring#Analytics
New to BigQuery or need a quick refresher? π
In our latest Behind the Cloud episode @MrHoosk talks us through the essentials of BigQuery. Everything from project structure, to data querying, and the costs involved.
Check it outΒ π youtu.be/Vk1bMcZyhHE?featureβ¦#bigquery
We recently helped reduce EDF's data query volume by 250GB a day! π
@edfenergy has data from over 15 websites and apps, totalling 65 million events monthly, and with our help, we reduced their daily data query volume by 250GB.
Here's how π shorturl.at/mzW79#bigquery
What does the future of event data look like?
We recently caught up with @timdechau from deepskydata. We spoke about event and marketing data, as well as the people, processes, and design involved in event tracking.
Full episode π shorturl.at/amwxK#eventtracking
There's still a few spots open for our next GA4 Immersion training course! π
The course will help you get to grips with GA4, and learn how to interpret and harness your data. We welcome all abilities.
Get started here >> shorturl.at/lELS0#ga4training#googleanalytics
Dedicated webform analytics, what are the advantages?
In this weekβs episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics.
Full episode here π shorturl.at/ajEGZ#webforms#analyticsinsights#optimisation
What is Technical SEO?Β π
We recently had the opportunity to speak with @MattJones_SEO, where we spoke about the intersections of #techseo and #analytics, and the potential impact of generative AI on the industry as a whole.
Full episode here π shorturl.at/axKN4
Our Christmas edition of The Measure Pod is live! π
In this ep, @dpezrez and @DodoNerd reflect on the highs and lows of 2023, and offer up some predictions for 2024 and beyond.
Full episode here > shorturl.at/aTU08#analyticsinsights#2023yearinreview
I'm doing an AMA today all about #GA4 with @eUpton - sign up at app.livestorm.co/littledata-β¦ and bring your questions!
What acquisition reports should you use? What is (not set)? What thresholding is? Where is the X report? Why you can't do Y?
Find out at 16:00 UTC π
Ever wondered how to connect GTP to BigQuery using Zapier AI? π
Explore how you can use a GPT to retrieve data from BigQuery, then summarise using @zapier AI actions.
Read the full blog here >Β shorturl.at/uEMN6
Written by @MrHoosk#zapier#ai#bigquery#gtp