I'm the COO and Co-founder of @needlsads. I like long walks on the beach, a glass of champagne... wait, no, wrong bio. I'm an analytics junkie & LOVE data!

Joined June 2015
22 Photos and videos
Michael Koral retweeted
8 Nov 2018
Integrate & Ignite Episode 235: Video Advertising with @michael_needls of @needlsAds. avocetcommunications.com/mic…
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A11 Always keep your sights on delighting your users/customers/clients. They are the lifeblood of any business, your best salespeople and fiercest advocates.Your relationship with them is too valuable to disregard their needs or break promises. #StartupChats #WednesdayWisdom
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A10 WIGS and OKRs - they are vital in a scaling business. They align everyone to a north star. Goals need to be challenging, yet a clear path to attaining if implemented correctly. Don't under-set goals. It is exactly how you miss to achieve your real goals. #StartupChats
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A9 Automation is the secret sauce for successful scale ups. Saves time and allows you to better utilize human capital (=fulfilled team members!). Needls allows biz owners to automate their social media advertising, so they can get back to doing what they do best ;) #StartupChats
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A8 HR needs to create proper structure, led by A players. Knowing the right people for the right job at the right phase is imperative. All the way up to the CEO. As well as the proper training, on-boarding and culture building. #StartupChats
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A7 Depending on how you set your company up, the most traditional is Series B-Z rounds with well fitting venture partners. There's been a big move to other forms of debt financing based on MRR/ARR, if profitable prior to scale this would be a great route to consider #StartupChats
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A6 Onboarding new team members - the perfect time for me to reiterate the importance of simple and effective systems/procedures! Do not rely on ā€œTribal Knowledgeā€ - your team should be documenting their workflows for the benefit of new hires. #StartupChats
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A5 Listen to your team, customers and mentors. Keep your processes as simple as possible - when things get needlessly complex, your growth will be stunted. Most importantly, treat your time like the precious resource it is. #StartupChats
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A4 Pivot points have a way of making themselves known internally and externally - excess turnover of staff, team lethargy, market changes, etc. LEARN TO READ THE DATA. When done effectively, pivoting should help your business stay relevant and competitive. #StartupChats
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A3 Some popular models are to take a traditionally offline business and bring it online (eCommerce, banking, auctions etc) to reach a wider audience. Explore outsourcing for non-core business functions. At needls, we benefited by leveraging FB’s enormous network. #StartupChats
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A2.2 When designing your startup, focus on crafting rock-solid procedures and practices. If you neglect this and begin to scale, the cracks will quickly show. #StartupChats
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A2 The ability to grow in size, exponentially. To grow with a process and no longer have to do things on a one off basis. Ask yourself, if we got 10k new customers tomorrow could we handle it? If you have an answer & process in place to do so, you have planned well #StartupChats
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A1 Scale up is an important stage for a biz - it means your product has been validated and established a healthy margin. It is essential to achieve venture series B and C rounds and is what makes you a household name. #StartupChats
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Michael Koral retweeted
There’s a better way to ā€œfunnelā€ your traffic: stop funneling. @michael_needls explains. #100MBA buff.ly/2QAAX6g
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Michael Koral retweeted
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😱Michael Koral, how to ACTUALLY build a #funnel, goes into #GDPR, common FB ad mistakes... and more. Check out his interview with @ClarkStJames. Listen to the podcast here šŸ‘‰ bit.ly/2sQnEU1 #facebookmarketing #smallbusiness #startups

A11 Best advice I can give: speak to an accountant. There are so many companies out there that offer consultations to give you a good baseline. But, to be honest, even in the planning stages, having an accountant on board is pretty crucial #startupchats
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A10 Too many to list here, but a couple I recommend: @Entreprenuer is a great resource for pretty much anything and everything, and @Quickbooks has some great resources on cashflow and the like #startupchats
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A9 I said it once, and I'll say it again: use a software. Big fan of @XERO, where you can budget each month and compare to actuals. It’s a real lifesaver #startupchats
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