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Michael Gerard @michaelgerard

B2B Marketing Leader. Passions: brand building, demand generation, digital mktg., building high performing mktg. teams, family, boating, beaches, hiking.

Joined May 2008
  • Tweets 7,323
  • Following 1,469
  • Followers 2,875
1,419 Photos and videos
Curious which competitors ChatGPT recommends when buyers search for products like yours? Use this prompt: Act as a well-informed customer researching [category]: list top vendors with Rank (1=top), Why, Strengths & Weaknesses. šŸ”— lnkd.in/egegjckU

Generative Engine Optimization: Your Next Marketing Growth Lever

Is search engine optimization(SEO) dead? Not quite--it's simply evolving. While many companies are stuck tweaking keywords and backlinks, the real forward-looking ones are optimizing for how AI-based...

linkedin.com
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Generative Engine Optimization: Your Next Marketing Growth Lever - Bonus: Get 5 ready-to-use GPT prompts to jump-start your GEO strategy. linkedin.com/pulse/generativā€¦ via @LinkedIn

Generative Engine Optimization: Your Next Marketing Growth Lever

Is search engine optimization(SEO) dead? Not quite--it's simply evolving. While many companies are stuck tweaking keywords and backlinks, the real forward-looking ones are optimizing for how AI-based...

linkedin.com
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Looking for the latest AI marketing stats for 2025? fractionalcxos.com/blog/ai-mā€¦

2025 AI Marketing Stats: From Hype to Impact - Fractional CXOs - CMOs and more

Discover the top AI marketing statistics for 2025ā€”plus actionable prompts to help CMOs and marketing leaders prioritize high-impact use cases, improve team efficiency, and build a scalable AI...

fractionalcxos.com
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I used @HeyGen_Official to create this AI-powered news brief to promote my post: ā€œA CMOā€™s Guide to the AI Models Reshaping Marketing.ā€ - Full article here: lnkd.in/eVBNGy59 - LinkedIn article: lnkd.in/evNXTDp8 #CMO #MarketingAIinAction #MarketingAI
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Check out my latest article: A CMOā€™s Guide to the AI Models Reshaping Marketing linkedin.com/pulse/cmos-guidā€¦ via @LinkedIn

A CMOā€™s Guide to the AI Models Reshaping Marketing

[this article was originally published in the Marketing Vision & Velocity Blog] Why CMOs Need to Understand Whatā€™s Under the Hood AI is no longer a shiny object or side experiment. It is fast...

linkedin.com
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#HeyGenStories @HeyGen_Official
Michael Gerard @michaelgerard
12 May 2025
Too many companies rush go-to-market without aligning on their ICPā€”and it costs $. In this quick video, I break down why ICP clarity isnā€™t optional ā€” and how AI can help. šŸŽÆ Know who youā€™re selling to OR risk selling to no one. (AI video synthesis) #B2BMarketing #GTM #CMOPlaybook
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Too many companies rush go-to-market without aligning on their ICPā€”and it costs $. In this quick video, I break down why ICP clarity isnā€™t optional ā€” and how AI can help. šŸŽÆ Know who youā€™re selling to OR risk selling to no one. (AI video synthesis) #B2BMarketing #GTM #CMOPlaybook
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Michael Gerard retweeted
tobi lutke
 @tobi
7 Apr 2025
x.com/i/article/190925138752ā€¦

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Michael Gerard retweeted
Morphisec
 @morphisec
8 Jan 2024
šŸŒšŸšØ Google released emergency Chrome updates for CVE-2023-7024. These vulnerabilities create security gaps for your teams, even with EDR. Morphisec customers are protected with AMTD, which serves as a virtual patch. Read our analysis of the threat here: bit.ly/4aLkjKb
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New Python Variant of Chaes Malware Targets Banking and Logistics Industries thehackernews.com/2023/09/neā€¦ via @TheHackersNews
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Keeping Cybercriminals Guessing: The Rise of Automated Moving Target Defense #AMTD #Gartner cpomagazine.com/cyber-securiā€¦ via @cpomagazine
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Michael Gerard retweeted
StopAntisemitism
 @StopAntisemites
11 Oct 2023
The antisemites are coming out of the woodwork, slowly, but surely. Here we have Albany Law Professor Nina Farnia (@NinaFarnia) justifying the rape, torture, and butchering of Israelis Your Jewish students deserve better @AlbanyLaw
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Michael Gerard retweeted
The Babylon Bee
 @TheBabylonBee
11 Oct 2023
Harvard Student Leaves Lecture On Microaggressions To Attend ā€˜Kill The Jewsā€™ Rally buff.ly/3RVkg7r
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Michael Gerard retweeted
Morphisec
 @morphisec
25 Sep 2023
Threat Analysis: MGM Resorts International ALPHV/Blackcat/Scattered Spider Ransomware Attack bit.ly/456kjAj
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"The Chaes malware has returned as a new, more advanced variant". . . Learn what it is and how to stop this new cyberthreat. #AutomatedMovingTargetDefense #AMTD Gartner bleepingcomputer.com/news/seā€¦

Chaes malware now uses Google Chrome DevTools Protocol to steal data

The Chaes malware has returned as a new, more advanced variant that includes a custom implementation of the Google DevTools protocol for direct access to the victim's browser functions, allowing it...

bleepingcomputer.com
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Michael Gerard retweeted
Security Boulevard
 @securityblvd
30 Aug 2023
Current generative #AI tools are already helping criminals develop malware strains, scan for vulnerabilities, breach passwords and phish network insiders. Here's how to manage the risks. Read here bit.ly/3sDTaXS #Cybersecurity #GenerativeAI

How to Sidestep Generative AI Cybersecurity Risks

Current generative AI tools are already helping criminals develop malware strains, scan for vulnerabilities, breach passwords and phish network insiders. Here's how to manage the risks.

securityboulevard.com
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#AMTD . . . "This prevention-first approach can stop threats cold, even if existing AI-based detection and response tools are bypassed." #AutomatedMovingTargetDefense #CISO scmagazine.com/perspective/wā€¦

Why detection and response technology wonā€™t solve all ransomware attacks

Detection and response has its place, but when integrated with automated moving target defense technologies defenders can more effectively stop attacks before they happen.

scworld.com
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Michael Gerard retweeted
BleepingComputer
 @BleepinComputer
14 Aug 2023
Colorado warns 4 million of data stolen in IBM MOVEit breach - @billtoulas bleepingcomputer.com/news/seā€¦

Colorado warns 4 million of data stolen in IBM MOVEit breach

The Colorado Department of Health Care Policy & Financing (HCPF) is alertingĀ more than four million individuals of a data breach that impacted their personal and health information.

bleepingcomputer.com
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New Attack Alert: Freeze[.]rs Injector Weaponized for XWorm Malware Attacks thehackernews.com/2023/08/neā€¦ via @TheHackersNews #CiSO

New Attack Alert: Freeze[.]rs Injector Weaponized for XWorm Malware Attacks

Malicious actors are leveraging the legitimate Rust-based injector Freeze[.]rs to deploy the XWorm malware in targeted environments.

thehackernews.com
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Cybersecurity Podcast: What is Automated Moving Target Defense?. . . What is the impact of generative AI?. . . and more in this CyberEd.io podcast with cybersecurity guru Michael Gorelik. #CISO #AMTD CyberEd.io cybered.io/podcast/the-finalā€¦
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