Managing Director, Baker Retailing Center of the Wharton School of the University of Pennsylvania
Joined September 2010
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28 Photos and videos
A good listen if you're getting into the World Cup spirit.
Jun 13
On this week's Modern Retail Podcast, senior reporter Gabriela Barkho is joined by executive editor Anna Hensel to talk all things World Cup marketing. buff.ly/Q3IVliS
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Jun 5
Our faculty @Wharton are cutting through the noise on AI, housing, and consumer trends this month. No hype, just the research you need to navigate what's next.
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May 28
Just returned from our @Wharton International Program (WIP) Trip to São Paulo. A thread on what we learned from one of Latin America's most dynamic markets 🇧🇷
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May 28
Retail for animal companions is a category that's exploded globally, and Petz is a great example of how Brazilian retailers are building sophisticated, experience-driven formats around it.
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May 28
None of this happens without the Wharton Brazil Alumni Club, who opened doors throughout the week. The Baker Center is grateful. São Paulo exceeded every expectation. Muito obrigada!
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May 19
Great video recap of our inaugural "Designing the Future of Hospitality & Retail" conference - more info on 2027 to come!
youtu.be/9yFq7cAOlJc?si=bitr…
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Mina Fader retweeted
May 5
Blessed and grateful to be a part of the conversation with @CNBC 's @Meggsauer on a really interesting phenomena!
@whartonknows @Wharton @BakerRetailCtr
cnbc.com/2026/04/25/how-mid-…
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Apr 27
Had an insightful day with our @Penn @Wharton colleagues, visiting the the team @PalantirTech.
We got a behind-the-scenes glimpse into what they’re building right now and the scale of their vision. Impressive! #RetailTech
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Apr 22
Congrats!
BREAKING | 1997 Engineering graduate John Ternus has been named Apple’s next CEO. thedp.com/article/2026/04/pe…
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Mina Fader retweeted
Two fireside sessions moderated by Baker's own Managing Director @minafader 🙌
Living Longer, Living Better: The Healthspan Revolution — a chat with the Group CEO of Clinique La Prairie.
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Mar 31
Brands that built their names in fashion, luxury goods, and design are now in the business of where you live, eat, travel, and belong. Todd Fieldston (@Penn alum!) unpacks that shift on April 10th with Elyse Goldman, Serena Rakhlin, and Shafi Syed.
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Mina Fader retweeted
The School of Engineering and Applied Science announced a new $200 million fund to support faculty research and startups in areas impacted by federal funding cuts. thedp.com/7461e361-75c2-45e7…
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