Father of three boys, married to an amazing woman, head of Instagram and supporting of Threads and Edits.

Joined June 2007
238 Photos and videos
Adam retweeted
Just FYI 👀
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6 Jul 2023
🎉 Threads 🎉 Threads is our new app, built by the Instagram team, for text updates and joining public conversations ✨ We’re hoping Threads can be great space for public conversations, and we’re very focused on the creator communities that already enjoy Instagram. Available now on iOS and Android in over 100 countries. See you there ✌🏼
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Adam retweeted
6 Jul 2023
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27 Jun 2023
📣 New Supervision Tools 📣 We want to make sure our apps are as supportive as possible for teens, which means involving parents and guardians more in their teens’ experiences, and offering teens controls to help ensure the time they’re spending on Instagram is meaningful. Check out familycenter.meta.com for more info ✌🏼
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15 Jun 2023
📣 Broadcast Channels Launch 📣 Today we’re expanding Instagram broadcast channels globally. We’re also starting to test these new Channels features: - Questions - Channels Tab in Inbox - Moderators - Expiring Channels - Share to Stories
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31 May 2023
How the “Algorithm” Works 📝 - “The Algorithm” (or actually algorithms) - Ranking Stories - Ranking Feed - Ranking Reels - Ranking Explore - “Shadowbanning” - How to Grow Your Audience More details here: about.instagram.com/blog/ann…
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Adam retweeted
Coming to everyone over the next few weeks: edit a sent message on @WhatsApp!
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18 May 2023
💎 Hidden Gems 💎 - QR Codes Almost everything on Instagram has a QR code associated with it. Here’s how you can customize your own code and share it off platform. How do you use QR codes? Let me know 👇🏼
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3 May 2023
This feature allows you to bring your content to life by adding a soundtrack to your photo post on Feed. We’re testing this feature with carousel posts now - more to come soon. Any other gems you think I should cover? Let me know 👇🏼
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18 Apr 2023
Multiple links in bio. That’s the tweet.
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14 Apr 2023
📣 Reels Updates 📣 We’re announcing some Reels improvements to make it easier to create and earn from your reels and better understand how they’re performing with: - Reels Trends - Enhanced Editing Tools - Improved Insights - Gifts Expansion creators.instagram.com/blog/…
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Adam retweeted
Meta has built over 30 tools that help parents and teens work together to help create positive online experiences. This video shows how supervision tools can help support families on Instagram:
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22 Mar 2023
My good friend and Meta’s Head of Product @naomigleit joined me during my Friday AMA a couple of weeks back. She dropped some knowledge & gave great advice, so I wanted to share it here. Check out her “Naomi-isms” Reels series for even more 👍🏼 insights - instagram.com/naomigleit/
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17 Mar 2023
Our Meta Verified test is expanding to the US this week. The US test will reflect some initial learnings and feedback we saw. Latest info here 👇🏼 about.fb.com/news/2023/02/te…
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8 Mar 2023
💎 Hidden Gems 💎 - Following Feed Controls Control tools to help manage who you follow and what you see in Feed. Any new control tools you’d like to see? Let me know 👇🏼
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1 Mar 2023
Phone? Account? You get it… 😄 🔒 Profile → Settings → Security → Two-factor authentication 🔒
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Adam retweeted
23 Feb 2023
New quarterly report 👇
Replying to @MetaNewsroom
And we’re releasing our Q4 ‘22 reports that provide an update on progress removing violating content, addressing adversarial threats, providing transparency on widely-viewed content, and summarizing the work of the Oversight Board: about.fb.com/news/2023/02/me…
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21 Feb 2023
📣 Meta Verified 📣 Meta Verified is a new subscription bundle that includes account verification with impersonation protections and access to increased visibility and support. More info here 👇🏼
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17 Feb 2023
📣 Broadcast Channels 📣 Broadcast channels are one-to-many public messaging channels. A new way for creators to deepen connections with their followers. Sign up for the waitlist here 👇🏼
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Adam retweeted
This is a really important article from @DarrenLoucaides @Wired about Telegram. If you think Telegram is secure, you should read this article and understand the truth - especially before you use it for anything private. Some really important points:
2 Feb 2023
To hear its founder tell it, Telegram was founded precisely to allow users to communicate in ways that skirt authoritarian surveillance. Yet Russian authorities are wielding it as a powerful weapon against antiwar activists. How? wired.trib.al/8hLXQNo 📹: Irene Suosalo
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