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Marketers are bullish about native advertising in 2015, with executives from Ford, Kimberly-Clark and GE telling eMarketer they plan to boost outlays.
SugarString, a Verizon-run website, highlights problems with the blurring of news and advertising, while The Texas Tribune, a nonpartisan news organization, is thriving.
Media companies like The New York Times, LinkedIn and Facebook posted sharp revenue gains on the strength of sponsored content. But can this last?
Financial Times wants to charge advertisers by time spent on an ad rather than impressions -- a five-second solution that could revolutionize a $43B industry.