@nicecobra profile picture
Dayna Winter (she/her) Ⓥ @nicecobra

Mayor of Halloweentown • Word Witch @Shopify • Creator @thegoodnorthern • Founder, Bread Vintage • Sustainable maximalist ✌️🏳️‍🌈🏳️‍⚧️

Joined April 2009
  • Tweets 14,191
  • Following 1,265
  • Followers 3,880
2,069 Photos and videos
Dayna Winter (she/her) Ⓥ retweeted
Shopify
@Shopify
Jan 23
feeling nostalgic? me too shopify.com/news/25-years-of…

25 years of commerce: The moments that rewrote the rules

A quarter-century of innovation that transformed how we buy, sell, and connect

shopify.com
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Dayna Winter (she/her) Ⓥ retweeted
Alexandra Clark
@Clark_al
15 Dec 2025
Every civilization, from ancient myths to modern nations, has understood that power begins with a narrative. Stories outlive time. They align belief, give meaning to action and transcend generations. I'm proud that @Shopify has understood this from the jump. It's why we built owned storytelling where our audience lives, like our own @substack. (in 🧵) Good storytellers don't always have the title. They are the employees who deeply understand the mission They need to be authentic, passionate and yes, know how to tell a good story. wsj.com/articles/companies-a…

Companies Are Desperately Seeking ‘Storytellers’

Brands trying to wrest greater control of their narratives are asking for ‘storytelling’ skill sets—without a campfire in sight.

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Is everything protein now?? We interviewed the founders of Plant Up, Feisty Soda, She's the Sauce, and Elavi to find out how they zigged while others zagged to carve out a corner of a crowded market. #protein #cpg #commerce #shopify @Shopify shopify.com/news/protein-tre…

Four founders, one viral food trend: How they broke through in the crowded protein market

From protein soda to functional sauce, these entrepreneurs found success by solving real problems when others chased trends.

shopify.com
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WE'RE LIVE! Trying something new this year for #BFCM: we're updating one post live all day #BlackFriday on @Shopify's new Substack publication, In Stock. Follow along here and don't forget to subscribe! shopify.substack.com/p/black…
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Dayna Winter (she/her) Ⓥ retweeted
Lindsay Craig@_LindsayCraig
27 Nov 2025
Earlier this year I was invited to speak at our annual company summit about the art of tinkering. "Dream big, but start small". Recently, @nicecobra interviewed me about it for Shopify's substack (link below). Fun fact: Dayna also interviewed me a decade ago, when I was being hired at Shopify!
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Dayna Winter (she/her) Ⓥ retweeted
Simon Biscuits ☻
@seempaq
6 Nov 2025
hey mom i'm in an article ! shopify.com/news/bfcm-sideki… thx guys :D

Meet the AI tool that's helping independent brands compete with retail giants this holiday season

From marketing to inventory, learn how merchants are using Shopify's AI assistant to reclaim time and sanity during the high-stakes holiday rush.

shopify.com
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Modern Retail @modernretail wrote about @Shopify's Substack launch! modernretail.co/marketing/sh…

Shopify just became the biggest company to launch a Substack newsletter

Shopify has launched a Substack newsletter called "In Stock," becoming the largest company on the platform.

modernretail.co
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News! @Shopify is now on @substack! Check out In Stock, our new publication featuring stories from the front lines of entrepreneurship. Commerce POV, data insights, and first-person accounts of the messy reality of building a biz. 👇 Subscribe in thread! 👇
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Join the convo: shopify.substack.com/
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📈 Data: 52% of US entrepreneurs agree owning an online store provides the greatest brand control. Learn how a maker and a global bookseller made the leap to @Shopify to scale their brands and deepen relationships with customers. 👇 shopify.com/news/own-it-repl…

Building beyond marketplaces: These two brands became the architects of their own futures

Two brands made the jump from marketplace to online store. Ownership offered more potential for innovation, creative control, and community.

shopify.com
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Thanks to @DavidMagee from @worldofbookshq and Ali from Explorer Knits Fibers for speaking to us for this story! 💚
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For our latest on @Shopify Newsroom, we examine how creators are turning to entrepreneurship to protect the brands they've built and grow deeper relationships with fans. shopify.com/news/own-it-crea…

Creators rise as entrepreneurs to claim ownership of their brands

Creators are turning to entrepreneurship to protect their personal brands and forge deeper relationships with fans.

shopify.com
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I also chatted with Rajiv Surendra, best known for his role in Mean Girls. He's now an artist, maker, and creator with a successful YouTube channel. We talked about his recent move into ecommerce & how he's able to build an experience that's truly authentic to his personal brand.
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Read more! shopify.com/news/own-it-crea…

Creators rise as entrepreneurs to claim ownership of their brands

Creators are turning to entrepreneurship to protect their personal brands and forge deeper relationships with fans.

shopify.com
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Dayna Winter (she/her) Ⓥ retweeted
Alexandra Clark
@Clark_al
16 Apr 2025
Small businesses make up 97.8% of all employer businesses in Canada. We say Elbows Up, Giv'er, Shop Local...but what does that actually look like? Meet Dundas, ON - the poster child for what happens when we actually vote with our dollars and support small businesses 👇
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Time to get out of the way and let entrepreneurs and innovators do their thing. My latest for @Shopify shopify.com/news/merchant-so…

Innovation happens when entrepreneurs build on their own terms

Entrepreneurship is universal—but not all opportunities are created equal. True ownership is critical to fostering innovation.

shopify.com
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Loved working on this story for @Shopify Winter '25 Edition! The creative team built something so weird in the most delightful sense of the word. “The direction from day one was basically, ‘Fuck around and find out.’” Check it out 👇
Maggie Fost
@maggiefost
13 Dec 2024
A behind-the-scenes peek at how we turned “boring into bonkers” for @Shopify’s Winter ‘25 Edition shopify.com/news/how-we-buil…
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