Forward-looking strategy and thought leadership to guide Salesforce, our ecosystem, and our stakeholders.

Joined March 2007
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Question for you @RogerLMartin: have you seen examples you like of using the Choice Cascade to work from corporate-level strategy choices down into technology and business process choices? Do you have a point of view?
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Noah Rimland Flower | Salesforce Futures retweeted
All of this happened in China this week. A thread. 1/10
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Love seeing @memdotai moving forward at a fast clip. Can’t wait to play with their new generative-AI writing tools. youtu.be/V0xLfaSShAs

10 Nov 2022
The time has come: we're delighted to share three major pieces of news with you all today!
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10 Nov 2022
Replying to @DennisHXu
Smart Write integrates existing information from your Mem knowledge base to produce text (on any topic) that is uniquely personalized to you. The more knowledge you have stored inside of Mem, the more powerful this becomes.
Excited to see my teammate @davidberthy start a new newsletter: davidberthy.substack.com/. He has a wonderful talent for bringing the future to life with vivid details and engaging characters.

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Feeling good having just spent 90 minutes calling voters with @supermajority. Got three people organized with a plan to vote who might have missed it. Every single vote counts!
Noah Rimland Flower | Salesforce Futures retweeted
28 Oct 2022
the bird is fried
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Want a quick primer on how to anticipate, imagine, and shape your future? We've just released a one-hour short course called "Futures Thinking for Strategic Decisions" to share the Salesforce Futures approach. Check it out and let me know what you think: trailhead.salesforce.com/con….
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Big thanks to my teammates @davidberthy, @micostigan, Deanna Murshed, Daniel Lim, and of course @peterschwartz2 for all of the ideas, material, discussion, and careful editing that went into creating this.
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Great summary view of all the multi-faceted progress being made on generative AI. We're witnessing such an explosion of new capability that it's hard to imagine what comes next -- @sonyatweetybird et al. put some very helpful structure around all the ferment.
We are entering a new era of human-machine co-creation. If we allow ourselves to dream, then it’s easy to imagine a future where Generative AI is deeply embedded in how we work, create and play. 👽🤠 Excited to share our musings on the space here: sequoiacap.com/article/gener…
A highly plausible political scenario for the coming year: the impeachment of Biden and other top Democrats. What do you think the ripple effects could be? theatlantic.com/ideas/archiv…
Yes. And: “Even if humanity were to establish a peaceful and ecologically balanced paradise on Earth lasting hundreds of millions of years, longtermism would judge it a catastrophe on par with nuclear war.” Foresight is about what we choose to do today.
“[Futures thinking is] not a question of getting it right or not, in a predictive sense; it’s a question of how rigorously and usefully we are deploying imagination to enable new perceptions and possibilities in the present.”
25 Oct 2022
Replying to @futuryst
Pleased to be in the mix with an exploration of some connections between #LandscapeArchitecture and #Futures, in conversation with the wonderful Aroussiak Gabrielian of @USCArchitecture researchgate.net/publication…
Replying to @Nouriel
@Nouriel presents a dispiriting set of global threats in his new book: hbr.org/podcast/2022/10/what…. Sadly we seem to be headed for the downside scenarios my team mapped out for the ripple effects of the pandemic.
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He’s spot on to promote agility: this is the time to deleverage where possible, prepare contingency plans, and recommit to protecting your employees.
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The risks he highlights are not the whole story, but they are crucial to be aware of. He does a great job describing our challenges as the complex systems they are.
Noah Rimland Flower | Salesforce Futures retweeted
As part of 'Can The Future Be Taught?', panelists shared one important defining characteristic that every futurist should have. Let us know what you think in the comments section. #DubaiFutureForum #TheFutureWeMake
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Talk about long-term thinking! Most of us go through our entire lives never worrying about the threat of asteroid impact, but the team at @b612foundation and their collaborators do it so the rest of the world doesn't have to... and now we can see their work paying off. Amazing.
11 Oct 2022
Smashing success: humanity has diverted an asteroid for the first time go.nature.com/3SVyRgO
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