A cad, emic. Now @BayesBSchool . Formerly Associate Provost (Teaching & Learning) #HKUST & Editor-in-Chief, Journal of Consumer Psychology.

Joined March 2010
122 Photos and videos
RIP Phil Walk into splintered sunlight 🙏🏻❤️😥
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Anirban Mukhopadhyay retweeted
🚨New Paper Alert!🚨 Why do poorer consumers have unhealthier eating habits compared to the wealthy? It’s more than just price/access to healthy foods! Here's what our new paper (w/ @YanVieites, Larissa Elmor, and Eduardo Andrade), published in Journal of Marketing, reveals 🧵👇
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"Under stress, Americans will complain, but they will keep buying. And they will demand federal help to do so." Four economic truths that explain the US’s bizarre election ft.com/content/c4fff250-6096… via @ft

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What is going on?? @ConsulFranceUK yesterday you said my passport will be sent to TLSContact. This morning TLS says you still have it and they have no idea when they will get it. Their website is offline all morning, and you are not replying to emails. Please return my passport!!
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Country: Come visit us! We're a great place to travel and do business! Welcome! Same country: We're keeping your passport for an indefinite number of weeks before we decide whether to let you in and there's nothing you can do about it.
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Anirban Mukhopadhyay retweeted
Attended a research day with @Professorfengli as a v expert impresario: really impressed by the range of research at Bayes & enthusiasm of those doing it, eg Florian on why supply chain finance matters, Eugenia on flood insurance, Ece on job switchers, & Joyce on pricey takeaways
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Sense or censorability
We don’t want to censor you. We want you to self-censor so we don’t have to censor you.
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Anirban Mukhopadhyay retweeted
“To not have entirely wasted one’s life seems to be a worthy accomplishment, if only for myself.” On Bukowski's birthday, his extraordinary letter of gratitude to the man who helped him quit his day job at the post office to become a poet themarginalian.org/2014/08/1…
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If you play to win, you may often lose But if you play to play, you always win.
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Words fail me. What a hero.
माँ कुश्ती मेरे से जीत गई मैं हार गई माफ़ करना आपका सपना मेरी हिम्मत सब टूट चुके इससे ज़्यादा ताक़त नहीं रही अब। अलविदा कुश्ती 2001-2024 🙏 आप सबकी हमेशा ऋणी रहूँगी माफी 🙏🙏
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Hi @Uber what are your rules for Uber vs Uber XL? We just had a driver offload our 3 26" suitcases bec we (2 adults & 2 teens) did not get XL. Your website says XL is for 6 people! Also says normal is e.g. Honda Accord... which fits 3 bags! #ripoff
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Anirban Mukhopadhyay retweeted
Even if you're not in marketing, you should read this post from the former CMO of Nike. It details Nike's transition from a brand-driven demand creation engine to a data-driven performance DTC model that relied primarily on sales on Nike.com. The results? After the release of Nike's Q2 2024 financial results, they lost 25B in market cap in a day, and shares hit their lowest since 2018. Decling -32% since the beginning of 2024. Ouch. Here is my favorite excerpt: "Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured. In conclusion: an impressive waste of money." Will marketing see renewed interest and perhaps even a renaissance in brand advertising? For Nike's sake, I hope so. linkedin.com/pulse/nike-epic…

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Congratulations!! What a man 👏🏾👏🏾👏🏾😊 usg.edu/news/release/dr_ashw…

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Anirban Mukhopadhyay retweeted
Traveling across England, the cracks in the economy are visible. The new govt mustn’t ignore 2 long-run strategies: Infrastructure & higher ed. UK had a great brand name advantage in higher ed. It’ll be folly to let this erode. There’s scope to raise tax collection to fund these.
Regardless of who wins the UK’s general election, the next government must develop a long-term growth strategy that relies on massive investment, partly financed by higher taxes, argues @Cornell’s @kaushikcbasu. bit.ly/4bLULvX
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Very interesting thread, up and down! Nothin' ain't worth nothin' but it's free.
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Replying to @DanNeidle
The reluctance by UK voters to pay additional tax either reflects, or causes, the UK to have one of the lowest overall rates of tax on average earners in the developed world.
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Obesity -> Ill health Ill health -> Low productivity Low productivity -> Poor economic outcomes Sugar taxes and restrictions -> Less obesity Sugar taxes -> More growth -> More money for everyone's weekly shop Please connect the dots @BBCHughPym bbc.co.uk/news/articles/cgxq…
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"We are sorry, our payments division keeps cancelling your order, but they won't tell us why." Next-level customer service from @ring . Speechless!
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- "Look, if you want my business, you need to show me proactively that you want it." - "Yes, please go buy our stuff elsewhere, and the payment for the services will work out later." Even though we keep canceling your order for no reason. Surreal customer service from @ring.
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... And now they respond to my tweet by telling me to download their app to fill out a freaking form!!!! @ring will find pride of place in my Intro to Marketing class. 👏🏾👏🏾👏🏾
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