Obi is the world's leading rideshare and taxi price comparison app. Compare all major rideshares including Uber, Waymo, Curb, Lyft and Bolt in one free app.
Empower is reshaping NYC's rideshare market — and we have the data to prove it.
Empower doesn't report its trip data to New York City's TLC. That means no regulator, no competitor, and no researcher has visibility into how fast it's growing — except Obi.
We analysed over 7.8 million ride offers and surveyed Empower riders. Something has fundamentally changed — riders have found a cheaper option and drivers have found a better deal.
Access the full report at rideobi.com/empower
Mobility is global. Pricing should be transparent. Obi makes both real.
Obi aggregates and compares ride prices across the USA and 170 countries.
With more than 1.5 million users and coverage across all of the world's major rideshare operators, Obi is becoming the layer the mobility industry compares itself against.
This is price transparency, at global scale.
learn more at rideobi.com
NYC riders aren't switching to Empower by accident.
We asked riders why they chose Empower over Uber and Lyft — and the results are clear.
79% said price. And with Empower coming in nearly 30% cheaper on average, it's hard to argue with that. On the reverse, they do not have a TLC license however.
But here's what's interesting — 43% tried it out of pure curiosity, and 35% specifically support Empower's business model which is supposed to favor drivers. Riders aren't just saving money, they're making a statement.
This is just a taste of what's in our full Empower Report — packed with data on pricing, demand, rider sentiment and where the NYC rideshare market is heading.
📷 Full report at rideobi.com/empower#Empower#NYC#Rideshare#NYCLife#ObiResearch#RideshareData
NYC riders have spoken.
71% of Obi users think ridesharing apps like Empower should be allowed to operate in NYC — even without a city licence. And women? A massive 91% say yes.
With prices nearly 30% cheaper, it's no surprise riders want more options, not fewer.
This is just one of many eye-opening insights from our latest Empower Report — covering pricing, ride share, demand trends and what NYC riders really think.
📷 Read the full report at rideobi.com/empower#NYC#Rideshare#Empower#RideHailing#NYCTransit#ObiResearch
The NYC rideshare market is shifting — and the data doesn't lie.
Obi's exclusive research reveals Empower is now the #1 most-requested rideshare provider in the Obi App, capturing 40% of weekly ride requests in NYC — ahead of Uber (36%), Lyft (21%), and Curb (3%).
The reason? Price.
Empower's average ride comes in at just $32.12 — nearly 30% cheaper than Uber ($46.23) and Lyft ($44.91). In a city where every dollar counts, riders are voting with their wallets.
The rideshare game in NYC is changing. Are you paying too much for your rides?
Full report at rideobi.com/empower
NEW EMPOWER RIDESHARE REPORT OUT NOW.
Uber and Lyft rewrote New York's taxi market.
Now it may be happening again.
Empower is charging riders nearly 30% less than Uber and Lyft — and according to exclusive Obi data, it's already surpassed both as the most requested rideshare in NYC in the Obi app.
We analysed 7.8 million ride offers to find out how. The results are surprising.
Full report out now rideobi.com/empower#Rideshare#NYC#Empower#Uber#Lyft#NewYork#RideHail#TransportationData
The BTS Effect is real — and we have the data. 📷
We tracked Uber and Lyft prices across every BTS concert night in Tampa, Florida, and the numbers don't lie:
📷 Baseline price per mile: $5.33
📷 BTS concert night: $7.09
📷 That's a 33% surge — overnight.
Wait times climbed too. The average ETA jumped from 7 min 43 sec to 8 min 35 sec — even at midday, when demand is usually at its lowest.
BTS doesn't just sell out stadiums. They move markets.
Full analysis at rideobi.com/btstampa/#BTSEffect#BTS#ARMY#RideshareData#UberSurge#ConcertEconomy#DataAnalysis#BTSWorldTour2026
🚗🤖 Just dropped our first AV panel from Curbivore 2026 as an episode of @driverlessguy_ Podcast. It features panelists Pat Tsen (@californiapuc), @perpetuallyphil (Zoox), Jon Miller (@getnexar), @anburajan (@obiriders), @ROBOTIS_AARON (@robotisamerica), and @alanohnsman (Forbes). They discussed:
⚖️🏛️ Steps toward a more harmonized system of approval for robotaxis
💰📊 Early pricing trends and customer perception insights in current robotaxi deployments
🛡️🚘 Zoox’s approach to safety and how they handle edge cases
📡📈 How Nexar supports AV companies and their safety cases as services begin to scale
🤖📦 The development of the autonomous robotics market and how use cases are evolving
🔮🚀 Projections for the future of autonomy
It’s only been a week since Curbivore 2026, but we are still buzzing. Awesome weather, great panels, excellent exhibitors, delicious food, and a ton of great networking.
See you in 2027!
Tesla Robotaxi Prices Are Up 41% In San Francisco
Obi has new AV data out - Tesla prices have increased by 41% compared to the original report period (November 27, 2025 – January 1, 2026).
Plus all rideshare companies have seen price increases since Obi’s last report. Waymo average prices increased by 18%. Lyft’s average ride price increased by 12% and Uber’s by 5%.
Additional charts and data at rideobi.com/teslaq1#tesla#autonomous#waymo
ALT Tesla Robotaxi Prices Are Up 41% In San Francisco. Plus all rideshare prices are up. See the full analysis at rideobi.com/teslaq1
So excited to share that Obi is a Webby Awards nominee — and you can vote to help us win! This prestigious competition honors the best in digital, and some of the biggest companies in the world compete for a Webby every year.
Obi is up against Apple and some other heavy hitters in the Travel, Transportation, and Hospitality category. It’s a real David vs. Goliath battle, and we’d love your support. Voting is only open until April 16, so don't hesitate!
VOTE HERE: wbby.co/58884N
In the past year, Obi surpassed 1 million users, introduced autonomous vehicles to our app, made waves with our exclusive data reports about Waymo and Tesla Robotaxi, and saved users $4 million thanks to the ability to compare prices.
Now, we're honored to be a Webby Awards nominee in the Travel, Transportation, and Hospitality category!
We'd love if you would vote for Obi to be a Webby People's Voice winner -- but don't hesitate, because the judging window isn't open for long.
Vote here: wbby.co/58884N
Recently, there's been a lot of buzz in NYC about Empower, a rideshare service with a completely different model to market leaders Uber and Lyft -- drivers pay a fee to the company to be on the platform, and then keep 100% of revenues. According to Obi data, that buzz is translating to real usage. Last week, nearly a quarter of rides booked through Obi in NYC were Empower rides.
Our research reports have shown over and over that cost is the #1 consideration when people choose a rideshare provider. And based on social media commentary around @ride_empower in NYC, that's the big reason for interest in it.
Major cities are bracing for the emergence of autonomous robotaxis into their rideshare landscapes. But in New York, Empower is introducing a different kind of disruption.
Running late changes everything. ⏰
When you need a ride right now, fastest pickup matters more than anything.
Open Obi. Sort by pickup time. Go.
#Obi#ObiApp#RideSmart#CityLife#OnTheGo#Rideshare
Mobility is changing fast with robotaxis and new tech entering cities.
But price and pickup time still vary every ride. Comparing options still matters. Obi helps you choose smarter in seconds.
Stop guessing. Start comparing.
Obi shows you ride prices across apps in seconds so you can avoid overpaying and book with confidence.
That is real ride transparency.
Valentine’s Day is for romance, not ride stress. ❤️ Heading to dinner or a last minute date? Compare your ride options in seconds with Obi and skip the price guessing. More time for love, less time switching apps.
Late gym session done and you just want to get home 🏋️♂️
Obi compares pickup times and prices in seconds so you can choose the fastest ride without overpaying. Less waiting outside. More recovery time.