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Observatory Int'l. @observatoryint

Driving your brand growth by transforming your marketing resources

Joined October 2010
  • Tweets 1,505
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  • Followers 591
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Congratulations to all brands featured on Interbrand's Best Brands of 2022 - ow.ly/bCVT50Lte3Z

Best Global Brands - Interbrand

Interbrand presents the Top 100 Best Global Brands ranking. Uncover their brand value, brand strength, brand leadership, and growth.

interbrand.com
Our new website is live - hurrah! Do take a look ow.ly/i5fS50Lt7a9

Observatory International | Global marketing consultancy

Observatory International - the leading marketing consultancy to help you transform your marketing and communications resources

observatoryinternational.com
Marketing is going through a talent crisis. How can we fix it? With insights from Lucinda Peniston-Baines - ow.ly/34vl50Ls6bV

Marketing is going through a talent crisis. How can we fix it?

Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when it comes to talent, reaching 54% among agencies, according to recent WFA...

wfanet.org
B2B Marketers target brand building: ow.ly/iXWp50Lijwp
With the best agency-side talent in increasingly high demand you need to secure that talent by being the most high performing, attractive marketers you can be. Lucinda Peniston-Baines thoughts on the talent crisis: ow.ly/Rvfo50Lijti
Brands need to think twice before entering ‘the metaverse’. our senior consultant Rob Foster, explains why strategy should be more important than fear of missing out - ow.ly/81Um50LfFyi
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Young marketers need to catch up on the learning they missed during the pandemic. Without urgent action, the industry could end up with a lost generation of talent. See our thoughts here: ow.ly/F2fm50LasTz

Time for a crusade on training

Young marketers need to catch up on the learning they missed during the pandemic. Without urgent action, the industry could end up with a lost generation.

uk.themedialeader.com
Observatory Int'l. retweeted
Camille Jourdain
@camillejourdain
17 Oct 2022
"Le marketing d’influence ressemble encore au Far-West. Le marché commence à se structurer mais l’ère de la maturité n’est toutefois toujours pas pour demain…" D'après @nicogondeau de @observatoryint. Partagez-vous son avis ? influencia.net/nicolas-gonde… #InfluenceMarketing #ARPP
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Observatory Int'l. retweeted
WFA@wfamarketers
18 Oct 2022
🔴 “Brands need to think twice before entering the #metaverse. They should experiment, but they should not expect any financial return.” 👉 Read @iamDigiRob (@observatoryint) his take on marketers their fomo on the metaverse: bit.ly/3TsooJP. #Marketing #GlobalMarketing

Ditch the metaverse FOMO

Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.

wfanet.org
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Last chance to nominate someone for the WFA Global Marketer of the Year 2022 - celebrating great marketers that make a difference - closing 16th October - ow.ly/jYm750LapPG
Brands need to think twice before entering the metaverse. @iamDigiRob Senior Consultant at The Observatory International, explains why it’s best to be cautious. ow.ly/Z6nz50L5Nkz
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We're reducing our carbon emissions through partnership with Positive Planet
Marketing is going through a talent crisis. How can we fix it? ow.ly/gP6y50L5MEV

Marketing is going through a talent crisis. How can we fix it?

Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when it comes to talent, reaching 54% among agencies, according to recent WFA...

wfanet.org
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Proud to say...
Just over a week to go before the deadline for nominations for the @wfamarketers Global Marketer of the Year 2022 - who are you going to nominate? ow.ly/f0h850KXUXJ
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At The Observatory International we believe that when a pitch is run, it should be run for the right reasons and in a manner that holds up to scrutiny.
75% of major multinationals said that they were ‘somewhat satisfied’ or less with their current agency roster structure. A shocking statistic from our recent report with @wfamarketers on Agency Rosters. Contact us for more information. ow.ly/iju850KXVho
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We're delighted that Lucinda Peniston-Baines is once again on the judging panel for the @wfamarketers Global Marketer of the Year award. It's time to get your nomination in - ow.ly/melx50KXSX4
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How to market in tough times - interesting insights from @WARCEditors - ow.ly/nfSF50KXRU7
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What a fantastic evening celebrating the finalists for the #MCAAwards at Tate Britain. Thank you @TheMCA_UK team for a great event.
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