Media & Marketing Consultant. Former agency guy. Opinions are my own, especially the incorrect ones
Joined February 2020
- Tweets 406
- Following 160
- Followers 73
- Likes 685
42 Photos and videos
6 Mar 2024
Some thoughts of mine on the value of a marketing consultancy's external, objective viewpoint to assist with your marketing operations challenges
#marketing #consultancy
observatoryinternational.com…
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5 Mar 2024
A great piece from my colleague and Observatory International's co-founder, Lucinda Peniston-Baines, on how using a marketing consultancy can augment and upskill your existing resource and expertise
#marketing #consultancy
observatoryinternational.com…
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4 Mar 2024
A very helpful piece from my colleague, Christine Downton, on ways to establish a clear vision and direction for your marketing organisation
#marketing #consultancy
observatoryinternational.com…
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14 Feb 2024
“Nonsense, the microwave is for soup or drying socks!”
Genuinely think that this is my favourite line in an advert for a decade. Brilliant oddness.
Well done to whoever at @VCCP came up with this
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22 Jan 2024
One step closer to the OASIS and Ready Player One. I’d best brush up on my 80s arcades and Rush albums…
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22 Jan 2024
Client budget cuts.
19 Jan 2024
Write a sad British story in three words. I’ll go first…
Empty biscuit tin.
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iamDigiRob retweeted
19 Dec 2023
Nice Christmas ad - (r/t: Andy Victor Smith)
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25 Jul 2023
“Now I am become Death, the destroyer of worlds.”
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
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iamDigiRob retweeted
28 Mar 2023
Today is the launch day for my new book on applying behavioural science to marketing
It has sold out on Amazon this morning but Blackwell's, Waterstones and WH Smiths still have copies at the moment if you want one
blackwells.co.uk/bookshop/pr…
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7 Mar 2023
So. Many. Steps.
It feels like he's digital filibustering
6 Mar 2023
Innovation means growth📱
ALT QR code to announcement on science and technology
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7 Mar 2023
Great thread from @garius in light of recent QR code use (and failure!).
Includes the brilliant line:
"But then I'm not a crypto bro cosplaying as Prime Minister"
Barcodes were patented in 1949, although the first proper use was in 1967 with the KarTrak system across all US Railways.
In this, cameras would read a set of coloured lines off the side of trains. This would allow companies to track their freight cars across different networks.
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28 Feb 2023
Marketing industry quote of the day:
"Now that 90% of the metaverse has been unmasked as just gaming dressed up in pretentious language...."
Love that from @contagious
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iamDigiRob retweeted
20 Oct 2022
Brands need to think twice before entering ‘the metaverse’. our senior consultant Rob Foster, explains why strategy should be more important than fear of missing out - ow.ly/81Um50LfFyi
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iamDigiRob retweeted
18 Oct 2022
🔴 “Brands need to think twice before entering the #metaverse. They should experiment, but they should not expect any financial return.”
👉 Read @iamDigiRob (@observatoryint) his take on marketers their fomo on the metaverse: bit.ly/3TsooJP.
#Marketing #GlobalMarketing
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14 Oct 2022
Thankfully some intelligent responses were given to this question.
As shown via our report with the WFA (see thread), cost-savings are a benefit of effective in-housing but should not be the objective going in.
#inhousing #marketing #agencymanagement
campaignlive.co.uk/article/i…
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13 Oct 2022
A piece I wrote about ‘the metaverse’ and the agenda behind opportunities in Web3 technologies
#metaverse #marketing #advertising
13 Oct 2022
Brands need to think twice before entering the metaverse. @iamDigiRob Senior Consultant at The Observatory International, explains why it’s best to be cautious. ow.ly/Z6nz50L5Nkz
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