Join me and @orbiteers TONIGHT for Wine & Webinar! I'll be sharing my talk: Data-Driven Personalization:
Build a Competitive Advantage Through Data, CX, and AI. Bring some wine and your questions 🥂 orbitmedia.com/events/webina…
Emotional writing tactics to use in marketing content
1. Consider the Story Grid
2. Appeal to basic instincts
3. Use the power and sensory words
4. Add beneficial adjectives
5. Try neuro copywriting tricks
👉 social.semrush.com/3lb1j2J. @orbiteers@WritingBreeze
Curious how #ChatGPT could impact @Google and the digital marketing world? We asked leading industry experts to weigh in. Here's what @crestodina of @orbiteers says about the benefits and potential pitfalls for our industry ⬇️ (🧵1/2)
(Read more: ow.ly/u49K50Mt0ak)
Out of ideas?
Read a great book or post.
Full of ideas?
Write them down and publish them.
Overwhelmed?
Take a long walk without your phone.
Identify what you need.
Then do it.
Would you like a free website assessment from a web design and digital marketing expert?
Join me and @crestodina on Tuesday, 12/14. We’ll be doing live website reviews.
Message me if you want us to include yours and don't forget to register! 👇
orbitmedia.com/events/webina…
There are two weeks left to get your application in for #ChicagoCause. This year, we're working with @orbiteers to donate $60k in website and digital marketing services. Click here to learn more about Chicago Cause and how to apply --> orbitmedia.com/about/chicago…
5 places you can be more specific and make a better page (from @crestodina)
👉 social.semrush.com/3O9br67.
•Write descriptive <h1> headers
•Use a relevant hero image
•Rewrite generic subheads
•Use descriptive navigation labels
•Write CTA that give them a reason to click
Chicago Cause is back! We're working with @orbiteers to donate $60,000 in website and digital marketing services to a Chicago-area #nonprofit.
Applications are due December 15th!
ow.ly/G5Hq50LEfRw
Are you a local #Chicago#nonprofit in need of web marketing services? We're donating $60K worth of free marketing services including a new website!
Apply today. → orbitmedia.com/about/chicago…
You’ll get:
👉 A brand new website
👉 Digital strategy
👉 SEO
👉 Content strategy
SO many relatively easy changes make a HUGE difference for customers using screen readers.
- Use your H1, H2, H3 hierarchy to guide users
- Add alt text to all images - including logos
- Make sure your color contrast is appropriate
@Siteimprove@dianekulseth#ContentJam
I am SO glad #contentjam is recording these sessions. @crestodina is a quote gold mine. So many good points and tips to integrate into our marketing programs. 🤯
Slide from my #contentJam deck today.
I'll be talking a little bit about the irony of how Google will have to fight against something it helped create.