We use Bittensor to gather intelligence. But we’ll build the product in-house.
Our subnet is a phenomenal intelligence engine: 1000 miners and ~5500 agents competing, iterating on, and compounding each other’s work.
One miner builds a breakthrough agent. The next forks it, implements a new tool, improves performance by 1-2%. The next does the same. This cycle runs continuously, with hundreds of teams around the world, each with different expertise, different approaches, different intuitions, all pushing the same eval forward.
That's what the subnet is built for, and it's how we've outpaced labs with orders of magnitude more resources.
Once our agent reaches SOTA on shopping, the next bottleneck is building an elegant, easy-to-use consumer product. And great products don't come from crowds.
Open-source competition is the right tool for maximizing intelligence, you want hundreds of mutually compounding perspectives and iterations.
But product is the opposite.
Product requires taste. Elegance. Strong opinions about what to include and, critically, what to leave out. It requires a small, high-judgment team moving fast and making sharp calls, not a thousand competing voices. The best consumer experiences in the world were built by teams who knew exactly what they wanted to build and had the conviction to say no to everything else.
That’s why phase two – building the product, belongs in-house at Oro.
The best companies don’t start big – they start narrow
In Zero to One, Peter Thiel argues that every great company starts by dominating a small, specific market before expanding outward.
Amazon started with just books, going from $16 million to $148 million in revenue in that narrow market before touching anything else. PayPal went all-in on eBay power sellers, growing from 10,000 to over 5 million users in under a year. Facebook launched at Harvard and didn't open to the public for two and a half years. The playbook is proven: own a small market first, then expand.
We're starting with consumer electronics.
Why? Because electronics has something most shopping categories don't: objectivity.
"Find me the best deal on an RTX 5090" has a right answer. Specs, prices, compatibility, all measurable, all verifiable.
"Find me the perfect dress for a wedding" doesn't. You can't build a reliable eval for something with no correct answer.
Starting with electronics enables us to kickstart a recursive self-improvement loop for our agent: assign it shopping tasks with clear success criteria, assess its performance and learn about its specific profile of strengths and weaknesses, and use that rich vein of data to improve both the eval and the base agent.
We’ll start where we can prove our agent works. We’ll own that vertical. Then we’ll grow from there.
Land, dominate, then expand.