I find it funny that two of the most important contemporary wellness trends (Oura rings and ‘sober sauna raves’) originated in a country with such a strong culture of binge drinking vodka RTDs and doing karaoke with your friends
As an older gen z, I find this to be especially true.
Partying was a thing my friends and I did from about 16 to 22. It was fun, it was social, it was just “what everyone did”.
What changed it for me was watching the effects on my older peers and friends. Seeing people a few years ahead of me visibly degraded from that lifestyle was a real wake up call imo. The skin, energy, and health issues showing up way too early. For some reason, I find my generation caring about this stuff a lot more.
Club culture itself also just stopped being appealing. Everything started looking sloppy dirty.
But the shift is probably bigger than personal preference:
→ we grew up on the internet w/ full access to what alcohol actually does to your body and your overall health.
→ everything is filmed now. every night out is documented on someone’s phone so the cost of being sloppy became permanent evidence.
→ going out got absurdly expensive. a single night at a club can run hundreds, meanwhile a gym membership is $50 /month and a run club is mostly free.
→ the pandemic forced everyone to stop going out & a lot of people realized they didn’t miss it.
→ mental health awareness got REALLY normalized for our generation. Therapy, self care, etc.
→ aspirational content shifted. The coolest thing on social media used to be bottle service/ club photos. Now it’s gym progress, run clubs, morning routines, clean girl aesthetics, wellness.
→ Dating apps replaced bars. You don’t need to go to a club to meet people anymore.
Overall just think our generation collectively realized that taking care of yourself isn’t boring, and we’re more skeptical on what we waste our money on since the future we were promised as kids doesn’t really exist anymore.