The easiest way to connect sales and marketing tools. Works with Pipedrive, HubSpot, Mailchimp, Klaviyo, Calendly, Copper, Google Sheets, Wix, and more.
We're working on nifty GhatGPT integrations for Pipedrive (and HubSpot and Copper). Anyone struggling with setting up AI workflows? We'd love to help. Sign up here outfunnel.com/pipedrive-chat…
You asked, we built it! 🎉
You can now sync CRM deal fields to your marketing tools or Google Sheets!
💡 Target campaigns by deal stage
🔁 Daily sync (instant coming soon)
🧠 Smart "waterfall logic" picks the right deal
Live for @pipedrive users, other CRMs to follow shortly.
🚨 AI is now a legit part of the B2B funnel.
In our latest lead source analysis (H1 2024 vs H1 2025):
📈 ChatGPT/AI grew from 0.8% ➜ 7.3%
🔍 Google dipped from 19.6% ➜ 17.3%
🗣️ Referrals and review sites = mostly stable
AI isn’t replacing search. It’s moving upstream.
Buyers are asking AI before they even Google.
Marketers: if you’re not showing up in AI answers, you’re invisible.
Full post here outfunnel.com/b2b-lead-sourc…
🚨 Big product news: now you can sync all @klaviyo ecommerce events (like "added to cart" or "viewed product" to your CRM.
Perfect for B2B companies doing sales and ecommerce in parallel. Read more 👉 outfunnel.com/sync-klaviyo-e…
8/
📊 @ActiveCampaign and @brevo_official (formerly Sendinblue) are neck and neck overall...
…but Brevo punches above its weight with Copper CRM users.
Possibly because it's budget/user-friendly and works well for sales-focused teams.
7/
🤝 HubSpot Klaviyo is the surprise power couple.
Even with HubSpot’s marketing features, many teams still add Klaviyo.
Why? Because they’re running parallel B2B e-commerce models—and Klaviyo shines on the e-comm side.
6/
And get this:
Outfunnel now syncs e-commerce events like “Viewed Product” into CRMs.
Sales can follow up when someone looks at a product but doesn’t buy. Super targeted. Super useful.
Ever wonder what your choice of marketing tool says about your company?
We analyzed usage data across thousands of Outfunnel users—and some surprising patterns emerged. 🧵
4/
📈 @klaviyo is the fastest riser.
Even though our Klaviyo integration is newer than others, it’s now the #2 most-used tool.
Why the growth? Our take: it’s all about B2B companies doing e-commerce on the side.
5/
Think:
- A sales team selling industrial equipment via reps
- Spare parts sold directly via Shopify
Klaviyo (with its @Shopify magic) CRM Outfunnel = a solid hybrid strategy.