Joined October 2021
- Tweets 1,255
- Following 77
- Followers 2,250
- Likes 1,781
350 Photos and videos
Pinned Tweet
3 Apr 2025
đŻ Rewards Update
Hey Outposts community!
We've got some important news to share about our rewards program.
After careful consideration, we need to make some changes due to market conditions, technical problems and tax complications that make our current system unsustainable.
What's changing:
We'll be moving away from the current monthly rewards pool (based on digest reading and referrals) to a more sustainable approach.
What's coming instead:
We're excited to introduce a raffle system featuring exclusive Outposts-themed merch and swag! We think you'll love the new goodies we have planned.
A sincere thank you to everyone who has participated in the program and helped Outposts grow. Your support means everything to us, and we're committed to continuing to build and improve your newsletter experience.
We hope you'll keep enjoying your personalized digests to stay informed about the web3 world. More details on the new rewards program coming soon!
Thanks for your understanding and continued support,
The Outposts Team
2
11
1,004
May 11
For all you explorers. Maru soon!
May 11
Final touches done and the landing page is officially live.
Moving full speed w/ @use_maru rn! No brakes.
1
1
54
Mar 15
If you're reading this, then this is your reminder.
Stop the scroll and get out there where life happens.
Set up your personal digest for more digital freedom.
2
44
Mar 13
In a world of so much notification noise.
Your digest is where you can turn down the volume.
1
48
Mar 10
If we say it's Digest Tuesday, every Tuesday
Is that annoying, boring, or both?
Kinda feels like both this side.
1
31
Mar 9
It's Monday. I have one question...
Do you want to live your best life, on Tuesdays and Fridays?
'Cause if you do, you get yourself a Digest, from our bio, and break free.
28
17 Oct 2025
This is the basis of our whole existence.
You need to take time off and unplug. Without it, you become useless.
There's no easier way than with us.
Plug us in so you can play.
17 Oct 2025
you should never take time off.
thatâs if you want to eventually be bad at everything you do.
felt like there were only two days this week,
monday and friday.
between traveling back to scotland to see family,
and all the work weâre doing on specify,
the whole thing flew by.
but if thereâs one thing you should know about me,
itâs that iâm as serious about taking time off
as i am about putting time in.
you canât operate at your peak if you never recover.
full stop.
itâs one of the core values.
you have to disconnect to recharge.
it puts what youâve done into perspective
and opens up a whole bunch of new possibilities.
enjoy the weekend!
5
165
Outposts retweeted
15 Oct 2025
1/ đ¨ $ynRWAx is officially live now with a cap of $2MIL and a 12-month duration. Jump in early to maximize your earnings!
Access real-world yield, on-chain and stable. Providing secured & uncorrelated yield through one liquid token.
ynRWAx opens the door to auto-compounded USDC rewards from Australian curated real-world assets, offering full transparency, mortgage-backed security, and liquidity.
Offering a fully audited and secured stable ~11% APY. Perfect to battle market volatility. âď¸
These duration-based products mark a new frontier in DeFi, blending stability and innovation.
𧾠Keep reading to learn how it works.
12
15
70
9,262
Outposts retweeted
15 Oct 2025
If youâre in web3 growth or marketing youâve run campaigns that âperformed wellâ.
On every metric: high engagement, high CTRs and lots of all around buzz.
But were there new users, revenue, retention and profit?
This is the problem with performance marketing in web3 these days.
Vanity metrics without the ability to assign or track actual data moving the needle.
We copy the mechanics from web2, but ignore the fact that user behavior is completely different.
Weâve used limited cookies. Guess-work profiles and no consistent click-to-conversion flow.
How much longer are we going to be be tracking the things donât matter and ignoring the elephant in the room?
Wallets as user profiles and onchain data as growth metrics.
5
1
7
310
Outposts retweeted
6 Oct 2025
Vanity metrics are everywhere.
Impressions, likes, reposts are all great for exposure.
But how do you know whatâs actually working?
And if even itâs working at all?
Was it a new user? An airdrop farmer? Someone who was already coming anyway?
Attribution in web3 is hard.
And now that teams are expected to tie spend to outcomes like retention or revenue, Iâm not so sure âhardâ is going to cut it as an excuse.
The real problem: most of the data isnât verifiable.
And if itâs not verifiable, itâs not reliable.
But we still keep spending.
Still keep throwing money at the wall and hoping something sticks.
1
2
6
138
Outposts retweeted
30 Sep 2025
chance are, if you're in web3 marketing, you are the marketing department.
this one's for you! đ
a metric that costs nothing until it happens
and when it does, you're happy to pay
added bonus:
looks real nice on those quarterly reports
30 Sep 2025
Weâre calling it.
Cost per Transaction (CPTx) is the CPA of web3.
And the new growth standard for marketers and growth experts.
For the longest time, teams in web3 have been reporting impressions, likes, profile visits, and even wallets connected.
That works for surface-level tracking, but it makes it hard for anyone to know whatâs actually working, or what to optimize for.
We think there should be one baseline rule:
If a user didnât do something valuable onchain, it doesnât count.
Everything else is noise.
Itâs a clean, verifiable data point that shows three things:
One: is the user real, or a farmer?
Two: did they add value during the interaction?
Three: did this transaction happen because of the campaign or not?
Clicks canât tell you that in web3.
But if you track it right, onchain attribution can.
That's why CPTx is more than a metric.
Itâs a payment model.
Advertisers decide what a real conversion is worth to them.
We handle everything else, from targeting to conversion.
No guessing. No hoping.
Just performance.
Only charging when it works
We take on the risk.
CPTx is how we cut through the noise.
It ties spend to outcomes.
And it gives growth teams a standard that actually makes sense in web3.
Letâs stop pretending impressions are impact.
Letâs measure what matters.
2
5
236
Outposts retweeted
30 Sep 2025
Weâre calling it.
Cost per Transaction (CPTx) is the CPA of web3.
And the new growth standard for marketers and growth experts.
For the longest time, teams in web3 have been reporting impressions, likes, profile visits, and even wallets connected.
That works for surface-level tracking, but it makes it hard for anyone to know whatâs actually working, or what to optimize for.
We think there should be one baseline rule:
If a user didnât do something valuable onchain, it doesnât count.
Everything else is noise.
Itâs a clean, verifiable data point that shows three things:
One: is the user real, or a farmer?
Two: did they add value during the interaction?
Three: did this transaction happen because of the campaign or not?
Clicks canât tell you that in web3.
But if you track it right, onchain attribution can.
That's why CPTx is more than a metric.
Itâs a payment model.
Advertisers decide what a real conversion is worth to them.
We handle everything else, from targeting to conversion.
No guessing. No hoping.
Just performance.
Only charging when it works
We take on the risk.
CPTx is how we cut through the noise.
It ties spend to outcomes.
And it gives growth teams a standard that actually makes sense in web3.
Letâs stop pretending impressions are impact.
Letâs measure what matters.
1
2
11
472
18 Sep 2025
thereâs light at the end of the tunnel
18 Sep 2025
web3 is growing up and vanity metrics are on their way out
2
131
28 Aug 2025
digest â algorithm
algorithm: youâre the product
digest: youâre the customer, you're in control
don't be the product, digest today
4
68
26 Aug 2025
gm gm fam! digest tuesday is here.
it starts with your wallet.
after that it's up to you
how big it gets
or how small!
it's all you
it's personalized!
4
3
74