Partnerize is the only partnership management solution powering profitable growth for marketers through end-to-end technology & comprehensive service.
Joined May 2010
- Tweets 5,155
- Following 684
- Followers 2,814
- Likes 485
745 Photos and videos
May 29
AI-driven discovery is changing:
• How consumers build consideration sets
• Where brands gain visibility
• Which channels receive credit
But many organizations still can’t connect AI visibility to commercial outcomes.
See the data: okt.to/pCFgf1
1
42
May 27
Traditional attribution was built for clicks.
AI-driven commerce is built on influence.
New EMARKETER/Partnerize research explores how marketers are rethinking measurement, budget allocation, and partner strategy in an AI-shaped ecosystem. okt.to/AZRU3h
1
31
May 25
Discovery has moved upstream. Consumers are making decisions before the click ever happens — through AI summaries, recommendations, and conversational search. Is your attribution model built for that shift?
New research from EMARKETER Partnerize: okt.to/JESlm8
1
26
May 22
More than 90% of organizations say AI is changing how they approach marketing. Fewer than 10% can track AI’s influence across the full consumer journey. The measurement gap is growing. Get the research: okt.to/UkysTR
26
May 21
Performance that delivers.
Affiliate and partner marketing generated £20.7bn in revenue, with up to £15 ROI in retail and travel, making it one of the most efficient growth channels today. okt.to/VmCPQ7
33
May 20
AI-powered summaries (Gemini, ChatGPT) have changed discovery, and traditional last-click models can’t keep up. Are you ready for the next era of conversion attribution? 💡
okt.to/30jgvk
28
May 19
During Cyber Weekend, affiliates drove £1 in every £7 spent—proving their role in high-intent, high-conversion moments. okt.to/iuUgYN
18
May 18
AI is reshaping discovery faster than most measurement models can adapt.
New research from EMARKETER Partnerize explores how brands are navigating generative search, AI-driven recommendations, and in-app commerce and where visibility gaps still exist. okt.to/WqoPm0
22
May 15
Scale matters.
357 million tracked transactions highlight just how deeply affiliate and partner marketing is embedded in the UK digital economy. okt.to/b8W3Tv
27
May 13
It’s time to move past clicks. If you're a publisher or an advertiser trying to monetize AI-influenced conversion value, you need a shared economic infrastructure. Discover VantagePoint™:
okt.to/Au432Y
okt.to/yITGFS
15
May 12
📢 @Partnerize Performance Awards 2026 are officially open!
We’re calling on the innovators across EMEA who are redefining the partnership channel. We want to see your story. Submit here: okt.to/aJf3hY
20
May 12
Google’s AI Overviews Are Hiding Publisher Value — and the CMA Just Confirmed It. Why attribution, not visibility, is the core problem for content creators. Read now:
okt.to/zZFpn9
17
May 7
AI Overviews compress multi-step discovery into a single moment, making traditional signals (clicks, referrals) irrelevant. We break down why last-click tracking is unsustainable for publishers. 📉
okt.to/mLeXAV
1
87
May 6
The UK's CMA proposals signal a turning point for AI and publisher attribution. Policy alone won’t resolve the gap. In AI-driven discovery, proof secures revenue. Two must-read blogs on the future of monetization:
okt.to/UjCJ1Q
okt.to/bSxrOB
15
May 1
Want to set unique commission rates for specific milestones like revenue thresholds or product margins? Dive into event-based commissioning for tailored rewards based on outcomes! #Partnerize
Learn how: okt.to/U3ZSKf
32
Apr 30
It's not an SEO issue; it's an economic one. The CMA is pushing for transparency, but measurement creates leverage. Get the full story on Google's AI Overviews and the attribution crisis.
okt.to/Ni0eKR
31
Apr 30
Scale only matters if you can measure what drives outcomes. If influence is not compensated, it eventually disappears. To this end, Partnerize is proud to be a finalist for the US @partnership_aw
12
Apr 29
Where is influence happening? VantagePoint™ is designed to surface AI-mediated influence by linking upstream exposure to downstream conversion activity. Read how it shows advertisers where decisions are shaped, not just closed:
okt.to/OLPdre
33
Apr 28
It's not an SEO issue; it's an economic one. The CMA is pushing for transparency, but measurement creates leverage. Get the full story on Google's AI Overviews and the attribution crisis.
okt.to/Zzo1E2
11
Apr 27
Introducing the VantagePoint™ Fractional Commission Standard (VPFCS)—a consistent way for advertisers & publishers to quantify contribution in AI-mediated journeys. Learn about VPFCS in our new blog:
okt.to/Qd5nxy
30