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Paul Dervan @pauldervan

Marketer. Author of “Run With Foxes”, a marketing book about decision-making.

Joined December 2007
  • Tweets 1,580
  • Following 970
  • Followers 790
59 Photos and videos
I built a website tonight using Claude Code open.substack.com/pub/runwit…
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@"AI is a game changer for advertising"linkedin.com/pulse/ai-game-c… on @LinkedIn

AI is a game changer for advertising

When making any advertising, there's a decision point where we must commit time and money. This is often tens of thousands of euros.

linkedin.com
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I've voted in the @IEPodAwards for That's What I Call Marketing - podfollow.com/1615415427 in the Listeners' Choice. Cast your vote at theirishpodcastawards.ie/vot….

That's What I Call Marketing

Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles...

podfollow.com
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Paul Dervan retweeted
That's What I Call Marketing@thats_marketing
28 Jun 2022
A real showbiz episode I got to meet Paul Feldwick for this episode of That's What I Call Marketing open.spotify.com/episode/6eU… #marketing #advertising #planning #marketingpodcast

S1. Ep7: Paul Feldwick "How To Play The Fame Game And Win"

That's What I Call Marketing · Episode

open.spotify.com
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Interview with the co-author of the famous and fabulous book “Cultural Strategy”.
That's What I Call Marketing@thats_marketing
24 May 2022
In the latest episode of That’s What I Call Marketing I talk to the fascinating @DougCameronX We start our discussion with how Doug got into advertising, this involves bagpipes and meeting David Ogilvy......Need I say more open.spotify.com/episode/1HV…
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The Chinese edition of my “Run with foxes” book arrived today. It looks pretty different but has some cool fox illustrations throughout.
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This arrived today…
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Paul Dervan retweeted
IAB Ireland@iabireland
20 Oct 2021
We are thrilled Orlando will return to an #IABConnect 'stage' in conversation with @pauldervan. Orlando will share his latest examination of attention, followed by a discussion on Advertising for a technologically disrupted world bit.ly/3iOH0DQ 4 November 2-4pm on Zoom
Institute of Practitioners in Advertising (IPA)@The_IPA
19 Oct 2021
“To create effective and memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences; it must shift its attentional plane – it must look out.” Orlando Wood's rallying cry when unveiling his new book #LookOut at #EffWorks 2021.
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Paul Dervan retweeted
The Irish National Lottery
@NationalLottery
13 Aug 2021
Congratulations to the new #EuroMillions Millionaire in Wicklow! 🤩 #ItCouldBeYou
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@"Why we're obsessive about building Distinctive Brand Assets "linkedin.com/pulse/why-were-… on @LinkedIn

Why we're obsessive about building Distinctive Brand Assets

72% of adults in Ireland can spontaneously name our brand when they see this picture. This is when we remove our brand name, logo and tagline.

linkedin.com
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Paul Dervan retweeted
The Irish National Lottery
@NationalLottery
12 Jul 2021
Congratulations to Galway’s #Lotto Jackpot winner of €2.4 Million in June. 🚙🚗🚙 #ItCouldBeYou
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Play responsibly - Play for fun

lottery.ie
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Paul Dervan retweeted
The Irish National Lottery
@NationalLottery
23 Apr 2021
👀 Footage captured on the roads to Kilkenny after the €12.7 Million #Lotto Jackpot win. #ItCouldBeYou
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Paul Dervan retweeted
Orlaith Blaney@orlaithblaney
15 Apr 2021
So many genuine causes. Please think about donating and/or sharing this request.
This tweet is unavailable
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A reasonably coherent (I think) bunch of answers to the wonderful Alex Gibson open.spotify.com/episode/5kx…

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Paul Dervan retweeted
IMJ@IMJ_Ireland
14 Mar 2021
John McGee: Ahead of #DMXDublin on March 25, Byron Sharp talks about the need for marketers to embrace evidence-based marketing and stop preaching to consumers. ⁦@DMXDublin⁩ ⁦@ProfByron⁩ #marketing #Branding independent.ie/business/medi…
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This is one of the books that helped me think about marketing decisions as bets. Good bets, risky ones, safe ones etc. It takes the pressure off when you realise they are bets, not certainties or “right versus wrong”
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I haven’t really got into podcasts. I know I’m missing out. Just never find good times to listen. Same with audio books a bit. Miss the commute...
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Professor Patrick Barwise was one of the experts that kindly let me interview him for my book. He has written a couple of wonderful books.
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Steven Johnson has written a bunch of books worth reading. Including this one.
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