Joined July 2015
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Apr 14
We're about to face one of the most important challenges of our generation.
We will coexist with millions of synthetic beings whether we like it or not. Hundreds of millions of people already talk to AI companions daily. Robots are advancing faster than anyone predicted.
Billions of dollars are being spent making these beings smarter, faster, more useful. But almost nobody is asking the most important question: who should these beings be?
We believe AI needs what our favorite characters already have — personality, warmth, emotional range, and a soul. Only then will they inspire us, just like stories have done for thousands of years.
We made some incredible progress last year. Check it out below 🧵
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Jun 11
ai will give you more of what you already want. which is great, unless what you want isn't actually yours
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Jun 9
everyones manically optimizing their routines and yet nobodys asking whether their goals are even theirs
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May 29
Artists have been lied to for years.
You fall in love with stories. You spend years consuming them and passionately creating them with your tool of choice.
And one day, you choose to make this your profession. Telling stories. How awesome is that?
But the animation industry is tough. Really tough. In fact, very few people are allowed to tell their own stories. But the industry still needs a lot of people to help tell stories, because animation is a notoriously laborious process.
So the industry convinces you that you weren’t passionate about stories. You were passionate about the mechanics of storytelling. Cleaning up sketches. Inbetweening. They try to convince you that one line you wrote, or one pose you added on your own, mattered. You see small mistakes from GenAI models and think: “Real animators would never do this. We would have spent 10 hours for a marginally better scene.”
And you forget that stories are the things that matter most. You forget that your dream was to tell stories. You become happy with the scraps they’ve given you.
And then, a new technology emerges, and it frees up all this time. And social media, for all its problems, gives you a chance to distribute your work for free and potentially put it in the hands of literally millions of people.
But the industry did its job a little too well, and now you believe you love the process more than the story — even though the story is what you fell in love with when you were a kid.
The most ironic part of all of this is that you are also the people who could thrive in this new world. Stories are more important than ever for brands and Silicon Valley. You have the taste and the skill to edit the output of the models and put your voice into the world. We are an AI company, and our first hire was an animator. Half of our team are artists. We need you.
And while GenAI models may have been trained unfairly, the genie is out of the bottle now.
So I ask of you: please tell your stories. The world needs more of you, not less. And you are much better off doing this through imperfect tools than being a cog in the machine of someone else’s story.
Jorge R. Gutierrez says animating with AI was like “having sex and then they hand you the baby” during his appearance at the AI on the Lot convention.
He currently has a project named ‘Punky Duck’ through Amazon MGM’s GenAI Creators’ Fund, an initiative aimed at giving creators access to professional-grade AI tools and funding for cinematic entertainment.
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pedro retweeted
May 13
> Show me the incentives and I'll show you the outcome.
Founders in SF are routinely preached to that the only way they'll get rich and be rewarded for all the risk they take is by selling their shares to other downstream private investors (secondaries)
The private secondary market is a Keynesian beauty contest. This means we incentivize (and encourage) founders to build what's popular and tradable, not what's durable
May 13
Show me the incentives and I'll show you the outcome.
Real builders are heads down for a long time and only raise what they need.
Asymptotically, this creates far more robust companies.
Founders are falling into the short term dopamine trap.
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May 13
the latter is only true if your high agency comes from a place of fear of not being loved/starve to death and not the eagerness to fulfill your potential btw
May 12
I’m a huge fan of High Agency. But 2 things I now understand about it:
1) Not everyone can develop High Agency—and High Agency people will find it hard to accept this
2) It has major professional upsides, but also creates chronic anxiety in life situations you can’t control
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pedro retweeted
May 12
So excited to share that @Dessn_ai has raised $6m, led @pietrobezza , with participation from @betaworks , N49P, and a few other amazing partners and angels.
@eminimnim and I started the company 2 years ago
with one conviction: the future of product development wouldn’t happen in disconnected mockups or recreated environments. It would happen directly in production.
Today, Dessn is the only product that enables an entire team to design and prototype directly in prod — visually, collaboratively, and in one click.
May 12
Dessn raises $6M for its production focused design tool techcrunch.com/2026/05/12/de…
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pedro retweeted
May 1
My animation agency Kinette is almost clearing 7 figures / year
Can you tell which of these are AI vs hand drawn?
If you're looking to make award winning ads/creative and want to help me hit this number I've been scaling the team like crazy and have some time available!
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Apr 26
computers have always been metaphors. the spatial metaphor we had (drag, folders, etc) doesnt make sense anymore
story is the next great computing interface
the craziest part now is that the modern computer probably has to be entirely reinvented, from scratch. pretty much like how jobs & co brought apple ii to market.
like not improved. not given a chatbot sidebar or something but really from the ground up like the iphone redefined what it meant to be a pocket computer.
the current paradigm for computers was built around a human staring at a screen, moving a cursor, opening apps, managing windows, naming files, remembering where things live, & manually translating intent into interface actions.
that made sense when the human was the runtime. but in an ai native world, it starts to look kinda ridiculous.
you can see this ridiculousness when you use computer use agents… they are useful sure, but they’re also obviously transitional. they’re teaching ai to operate machines designed for humans, which is clever, but also kind of absurd. it’s like making a robot hand so it can use a doorknob instead of asking why the door needs a knob at all. yes i know humans also need to use a door knob, but maybe in the future humans don’t need to use a computer, or at least what we think of a computer today at all.
this all leads to some interesting questions:
- what is a file when the system understands context?
- what is an app when intent can route itself?
- what is a desktop when work can be decomposed, executed, monitored, & summarized by agents?
- what is a browser when the agent can retrieve, compare, transact, & remember?
- what is an operating system when the primary user is no longer just a person, but a person plus a swarm of delegated intelligences? or no person at all.
the old computer assumed navigation.
the new computer has to assume a new kind of intention. the old computer organized information. the new computer has to try to organize agency.
we’re still in the hacky middle stage at the moment with sidebars, copilots, agents clicking through legacy ui, & automation layers sitting on top of 40 year old metaphors.
the new computer is likely one where memory, context, identity, permissions, tools, agents, & interfaces are native primitives. this means desktop, mobile, browser, apps, files, folders deserves another first principles look.
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Apr 24
I literally went blind in one eye after I started building this company.
I see the world in 2D now.
I was born to make Roger Rabbit a reality
Apr 24
We are building this company because we believe the real world should be more magical.
We grew up being promised magical swords, slaying dragons and worthy quests - where did all of that go?
The fact that I grew up inside my dad's comic bookstore and went blind in one eye as soon as we pivoted into Characters (and started seeing the world in 2D) makes me feel this is our life's work.
I wrote this letter to share with a couple of friends - Magic is a choice. And I'm determined to make it happen.
You can read the full thing here:
claude.ai/public/artifacts/5…
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pedro retweeted
Apr 24
Why are we not telling stories about the future of AI?
Story is the programming language of the human mind - it’s how we learn, how we heal, how we make sense of being alive.
We’re pouring all of our time and energy into making them better tools.
How they will give us our time back.
But is the time we spend with them worth it?
These creatures should be whimsical.
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Apr 24
Why are we not telling stories about the future of AI?
Story is the programming language of the human mind - it’s how we learn, how we heal, how we make sense of being alive.
We’re pouring all of our time and energy into making them better tools.
How they will give us our time back.
But is the time we spend with them worth it?
These creatures should be whimsical.
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Apr 24
We are building this company because we believe the real world should be more magical.
We grew up being promised magical swords, slaying dragons and worthy quests - where did all of that go?
The fact that I grew up inside my dad's comic bookstore and went blind in one eye as soon as we pivoted into Characters (and started seeing the world in 2D) makes me feel this is our life's work.
I wrote this letter to share with a couple of friends - Magic is a choice. And I'm determined to make it happen.
You can read the full thing here:
claude.ai/public/artifacts/5…
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Apr 24
Our job is to tell stories with AI and also about AI.
We just had the first screening of our film “Show Me Your Wings” to an audience of some of the world's most important founders, VCs, and politicians at Harvard last weekend.
I'll drop it here next week :)
And remember:
Magic is a choice.
Story is the programming language of the mind.
Choose better quests.
You're more powerful than you think.
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pedro retweeted
Apr 24
mandatory Ursula K. Le Guin quote
Apr 23
How lucky we are to have books to escape into.
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pedro retweeted
Apr 23
How to get investors to invest in your consumer app:
- Pump and dump downloads
- Build a retentive, high-growth app
One results in a business.
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Apr 23
say no more
Apr 22
Cartoons in real life is unironically one of my favorite sub-genres
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"These things are so ubiquitous that the person that designed them is forgotten"
Apr 21
Kanye West said this in 2022 on @lexfridman:
Lex: "What do you hope your legacy is?"
Ye: "To be forgotten. There's ego in memory. Who designed the sidewalk? Who designed the water fountain? Who designed the stop sign? Who designed the stop light? These things are so ubiquitous that the person that designed them is forgotten. If it's a good idea, it's a God idea."
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