Applied Behaviour Science | Senior Advisor @CSBC_AshokaUniv | Previously @System1Research and @McKinsey

Joined July 2009
Photos and videos
Pooja Haldea retweeted
🎙Speaker Spotlight | Unveiling the Science behind Behavior Join us for an #AnahitaSpeakerSeries episode with @phaldea, senior advisor at @CSBC_AshokaUniv. Pooja, a distinguished expert in Behavioral Science, shares valuable perspectives on the intersection of behavioral science, technology, and societal change. #Watch: youtube.com/watch?v=-5acxB-L…
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Replying to @phaldea
@phaldea delivered a lecture on "Applying Behaviour Science in Development & Private Sector" at @IIM_Calcutta. She provided insights on the 5-step #BehaviourDesign process, MAO & EAST frameworks, with real case studies on battling anaemia amongst pregnant women & digital privacy.
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Pooja Haldea retweeted
1/ Our paper on "Reducing Household Electricity Consumption Through Behaviourally Informed Nudges in Electricity Bills" has been recognised as one of the top 75 ideas for the Global Call for Ideas & Papers for Mission LiFE (Lifestyle for the Environment) by @NITIAayog. 💡🌍♻️
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Pooja Haldea retweeted
#ClimateEmergency | @phaldea and @AshaliBhandari writes why policymakers must recognise behavior change as an important tool to inform climate policies and communication, and enable individual climate action. @CSBC_AshokaUniv @AshokaUniv idronline.org/article/climat…
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We are delighted to share key highlights from the inaugural CSBC Behaviour Science Dialogue held in Kerala in early March.
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Learn about our work focused on simplifying communication around improving dissemination within the banking agents. 🔗csbc.org.in/projects/ippb.ph… @IPPBOnline @phaldea @StratNewsGlobal #CSBCAshokaUniv #IPPB #WhatsApp #DigitalPayments #OnlinePayments #FinancialInclusion
🌐India Post Deploys WhatsApp To Power Financial Inclusion ➡️@phaldea, Behavioural Scientist, Co-lead, @CSBC_AshokaUniv ➡️#CapitalCalculus with @capitalcalculus stratnewsglobal.com/india/in…
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Pooja Haldea retweeted
➡️ Weaponising Whatsapp ➡️ Pooja Haldea-a behavioural scientist and co-lead of the project-at the Centre for Social and Behaviour Change ➡️ On #CapitalCalculus with @capitalcalculus at 7pm IST
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Here are insights by @phaldea on building impactful Behavioural Insights Units (BIUs) from #DishaColLab @BusaraCenter #CSBCAshokaUniv #BehaviourScience #Busara
12 Jan 2023
#DishaColLab So many layers of experience on how to build behavioral science teams: Insights from Lebanon, India, USA and others from @phaldea @CSBC_AshokaUniv @makkifadi @sd268 @alokgangaramany @jafarbaig92
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Pooja Haldea retweeted
20 Jan 2023
📱Can WhatsApp drive financial inclusion in Rural India? Watch @phaldea and @vartika_shukla from @CSBC_AshokaUniv discuss findings from their study in partnership with India Post Payments Bank to increase postal agent motivation using WhatsApp! youtube.com/watch?v=VKXj9TDw…
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Pooja Haldea retweeted
12 Jan 2023
#DishaColLab How to create a nimble infrastructure to run experiments? Pipelines and a whole range of interventions to create evidence at speed, argues @phaldea @CSBC_AshokaUniv.
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Pooja Haldea retweeted
12 Jan 2023
#DishaColLab Great advice from @phaldea when introducing applied behavioral science: don’t get sucked in to the temptation of quick wins. Rather, work on better expectation management.
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Pooja Haldea retweeted
12 Jan 2023
#DishaColLab @phaldea @CSBC_AshokaUniv on government’s decision cycle: often too short to generate new evidence. But balance between long-term research and no evidence needs to be found: shorter, quicker research and also with populations that are difficult to reach.
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Pooja Haldea retweeted
12 Jan 2023
#DishaColLab So many layers of experience on how to build behavioral science teams: Insights from Lebanon, India, USA and others from @phaldea @CSBC_AshokaUniv @makkifadi @sd268 @alokgangaramany @jafarbaig92
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Pooja Haldea retweeted
Exploring #BehaviouralInsights for increasing vaccine uptake particularly for 0 dose. Looking fwd to powerful #SBC positioning thru partnerships with #TattvaWhiteOwl @CSBC_AshokaUniv @WHOSEARO #RoutineImmunization
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CSBC's @phaldea spoke at a roundtable on electric mobility titled 'Combining the carrot with the stick: discovering the right policy mix for the EV transition in India.' #CSBCAshokaUniv #EV #ElectricVehicle
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Replying to @phaldea
@phaldea, Senior Advisor at CSBC, and @vartika_shukla, Consultant at CSBC, presented the Centre's work on improving agent motivation and transactions at India Post Payments Bank (IPPB) at Financial Inclusion Week 2022. Watch it here: bit.ly/3tvMZT8
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Pooja Haldea retweeted
15 Nov 2022
Be part of the conversation charting the way forward for Behavioral Science in India! Join us on Jan 11 and 12 in New Delhi as behavioral science professionals, policy makers and academics gather to think new thoughts, make new connections and map a way forward for BeSci in India
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On the 14 & 15 June, @phaldea of #CSBCAshokaUniv gave a lecture at @IIM_Calcutta on applications of #BehaviourScience principles across both the development sector and private sector with case studies on anaemia and data privacy. Here are a few snapshots from the session. 📸
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Pooja Haldea retweeted
22 Dec 2021
Ashoka University's Centre for Social & Behaviour Change is excited to announce a unique certificate programme in Applied Behavioural Science on AshokaX! Register to get a course prospectus: x.ashoka.edu.in/behavioural-… @CSBC_AshokaUniv @SunilKhilnani @PramathSinha @AshokaUniv
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