Rebecca Stewart at @Adweek announced our $10M fundraise this morning! Video is where conversation about your brand is happening. Enterprise brands can see everything with Plot. Plot’s giving marketing teams the ability to easily understand their impact. Co-led by @xyz_vc @mischief_usa, with @sevensevensix and @ACME.

We raised $10M and immediately invested it into our CEO Megan's acting career. Just kidding. We invested it into helping brands understand what's actually happening in social video. Here's Plot in 60 seconds:

One thing I loved about @Athlos: the wave of UGC that showed up immediately. @PlotWorkspace - @sevensevensix-backed social listening company pulled the numbers: 1.3K posts, 90K comments, and 99.6% positive sentiment across nearly 200 brand-partner posts. Big things coming...

Shoutout to our amazing lineup of speakers, founders of companies JUMP, @PlotWorkspace, @THEREALESTCOM and @ScorePlayHQ 🤩

I visited another NYC 776 co, @plotworkspace and they gifted *me* donuts. Too kind! We even made a tiktok together. It made me feel old, but it was fun. 776.vc/40Oib15

Most marketers measure impressions. But the smart ones ask: “Impressions compared to who?” Our new Share of Voice tracking shows exactly how your brand stacks up across platforms—mentions, views, engagement, even the videos fueling it. No tagging needed. Wanna see how you stack against your competitors? We'll walk you through a personalized demo: plotworkspace.typeform.com/p…

AI-generated content is making it way too easy for deepfakes and impersonations to slip through. You might be spreading misinformation about your brand, or using someone’s likeness without knowing it. Our CEO Megan Duong recently talked about this with @Inc: inc.com/annabel-burba/ai-is-…

.@_byMegan of @PlotWorkspace is one of the sharpest social media commentators in the industry - today she's in @Inc talking about how AI-generated ads are shaking up the creator economy in wild ways - link below, worth a read for all social media leaders 👀

Our content calendar is premade, functional, and clean. No unnecessary features. No complicated workflows. Just a calendar that actually works for social people. Try it for yourself: plot.so

A viral moment isn’t always luck—it’s timing. @officialdoechii's recent blow up shows why social listening and knowing when to act can make or break momentum. If you work in social, this is a lesson in striking while the iron’s hot. 👇 plot.so/blogs/what-doechiis-…

Plot (@PlotWorkspace) just launched Community Hub! Megan Duong (@_byMegan) and team created a data rich, central platform for brands to find — and nurture — their superfans. Genius. CONGRATS TEAM. Trust Fund (@trustfundvc) founders are killing it. d4r2.short.gy/investors

Big News! Plot's Community Hub is Here 🚀 Community management is chaos. We know because we’ve lived it. - Spreadsheets full of mentions. - A folder of screenshots no one ever looks at. - No way to track who actually engages with your brand the most. If proving the value of community feels impossible, you’re not alone. That’s why we built Plot's Community Hub—a tool that gives social teams a real system to track, manage, and grow their most valuable relationships. ✓ See your biggest brand advocates in one place (no more digging through mentions) ✓ Track engagement over time (so you know who’s consistently driving conversations) ✓ Spend less time organizing & more time actually connecting Because relationships move the needle. And now, there’s finally a tool that treats them like it. Check it out: d4r2.short.gy/plot

Introducing my first ever Substack: Unhinged Social! 🥳 So, I have a lotttt of thoughts. But sometimes, I need to validate my thoughts. Like are skinny jeans actually back? Why is everyone going to Korea for cosmetic procedures? What wellness studios are trending in NYC? Most research tools only look at what people say in captions and comments. But we've pioneered a new approach at @PlotWorkspace : analyzing what's actually happening IN the videos themselves. We can see products being used, styles being worn, and behaviors in action—not just what people claim they're doing. So introducing Plot Social Report Winter 2025 where we've analyzed consumer trends across nails, Korean cosmetic procedures, jeans, wellness etc. The TLDR: A tug of war between Skinny Jeans and Baggy styles. Beauty enthusiasts jet to Korea to inject salmon sperm on their faces. (Yes, you read that right.)

Brands are spending millions on Super Bowl campaigns. Meanwhile, we’re running the analysis that actually matters: which snacks are winning. We analyzed 309 TikTok & IG posts to see what’s actually dominating game-day spreads. Turns out, pickles are having a moment, protein-packed dips are on the rise, and Buffalo Chicken Quesadillas are still undefeated. Full breakdown 🏈 plot.so/blogs/for-the-ultima…

Zuck on The Joe Rogan Experience: 2 hours and 50 minutes of jiu-jitsu, knee problems, bringing back corporate masculinity, content moderation, and...some spicy insights for marketers. We listened so you don’t have to. Here are 6 key takeaways every marketer needs to know: d4r2.short.gy/ZuckPod

The next generation of consumer research tools will evolve from basic text mining (newsletters, captions, etc.) to seeing and understanding everything in videos: products being used, actions being taken, trends taking shape—and most importantly, how it all connects. @PlotWorkspace is building this future through social listening. Our platform understands the full picture from products people use to specific actions like unboxing happy meals or putting pickles in drinks—revealing insights brands would miss by only tracking written content. Quick example: I created a topic tracking emerging makeup looks. Beauty brands can instantly spot trending styles, products used in context, and identify perfect creator collaborations. We’re unlocking an entirely new dimension of creative research that's truly exciting to watch unfold! The future of #sociallistening isn't just reading what people say—it's seeing what they actually do