I’ve been doing SEO for 22 years and have driven well over 1 billion visitors organically (no joke).
Last year alone I drove an extra 1 billion pageviews to CNN Brazil through organic (not visitors but pageviews).
And there are 4 things that people tend to take for granted.
These 4 things aren’t really your traditional SEO advice, but they have a nice impact on organic traffic.
1. Brand queries – this is how many people are typing in your website's name into Google. The higher this number the better.
As brand queries increase we have seen organic search traffic from other keywords increase.
Search engines also use this as a signal. As they know popular brands are less likely to put out fake information or crap content.
It also plays into E-E-A-T.
2. Updating content – have you noticed that Wikipedia ranks for everything?
It’s because their content is continually updated.
Just imagine this... you perform a search. Would you rather see a result from something that is 3 years old or 3 weeks old?
Chances are the result that is newer probably will provide you with more relevant information.
3. Trends – we all know that riding the wave of trends is huge.
News sites do this, but most companies don’t.
Companies understand the value of trends, but again, most of them just don’t use them (not sure why).
If you use tools like Answer The Public and Exploding Topics you’ll be able to find more trends within your industry.
Create content around these trends. It helps drive a lot of traffic.
4. Emails – yes everyone knows an email list can make you a lot of money.
But how focused are you on collecting emails from your visitor base?
How often do you promote your new content through your email list?
I’m not talking about promoting stuff you are selling, but instead just emailing out new content that you have published.
This causes people to come back, helps you build a better brand, you’ll get more backlinks over time, and find that your rankings climb faster.
Now if you only focus on the above 4 things and you ignore SEO basics, you won’t see the results you want. But if you combine the above 4 with SEO basics, your organic traffic should start climbing faster.