We're a digital experience agency crafting purposeful brand experiences that maximize customer lifetime value.
Joined March 2009
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Heather Menard, AVP of Account Management at Primacy, is a Rockstar in our industry, helping lead work that drives positive change for clients and our community. Primacy is proud to celebrate #IWD2023 and to #EmbraceEquity by creating places and spaces where women thrive.
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Our team is proud (and equally excited) to announce Primacy has won our first ever Anthem Award! 🏆
Our team created the award-winning “By the Numbers” spot for Sherlock's Homes Foundation - a grassroots organization dedicated to combatting LGBTQIA youth homelessness.
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The @anthemawards are a division of @TheWebbyAwards honoring humanitarian work and amplifying voices that spark global change. 💛
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You can watch the award-winning spot on Vimeo:
vimeo.com/747878216
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Strengthening their client offerings, Primacy adds to their senior leadership team with the appointment of Mia Walters as the SVP of Client Experience, and Tom Miller as the VP Data and Analytics. Read more:
theprimacy.com/about/press-r…
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If Gen Z is looking to TikTok first, shouldn’t you? Check out our whitepaper on Higher Ed Advertising on TikTok, and start thinking like your audience.
theprimacy.com/tiktok
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Art, Copy and a Happy New Year from Primacy!
Check out the Oxford Word of the Year (Goblin Mode lnkd.in/ebcSrPg6) and the Pantone Color of the Year (Viva Magenta lnkd.in/e-ZYZBA9).
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“Digital Transformation” was a dominant theme at AMA Higher Ed 2022 – from finding resources to ROI to evolving digital experiences and design. Primacy’s Hayley Warack was there and is sharing her insights and key takeaways in our latest blog.
tinyurl.com/bdzaya2e
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With 21 million impressions and a 40% lift in @DEWALTtough job recruitment efforts, our bold creative powered by a 360-degree media strategy outpaced all expectations in an ultra-competitive market for @StanleyBlkDeckr.
#GuaranteedTough
tinyurl.com/bdz9f4pc
Our team traveled the country and even broke out the passports to head to Prague:
📍 @SHSMDAHA Connections
📍 @NACAC National Conference
📍 @salesforce @Dreamforce
📍 @drupalcon Europe
📍 @Greystone's #HCIC2022
📍 @AMA_Marketing's Symposium for the Marketing of Higher Ed
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Missed us at a conference and want to chat? Suggestions for where we should go next? Let's connect! theprimacy.com/contact
.@salesforce can be a powerful #CRM tool for marketers. @Dreamforce is their pinnacle annual event and the largest software conference in the world.
Primacy's Jeremy Walker, VP Strategic Solutions, was there and is sharing his key takeaways in our latest blog:
Stop by the Primacy booth at AMA in National Harbor, MD to discuss emerging trends in higher education marketing and enter to win a pair of AirPods Pro!
ama.org/2022-ama-symposium-f…
After their presentation at DrupCon Prague 2022, Jon Stewart (President, ZenSource) and Jacob Bell (Chief Architect, ZenSource) connected with other experts from around the globe on the future of Drupal. Read about the highlights in our latest blog:
theprimacy.com/blog/drupalco…
Primacy retweeted
14 Oct 2022
#Accessibility is key to ensure we're creating content that everyone can enjoy.
"Design Archetypes: A Humanized Approach to Accessibility and Inclusivity"
w Laura Hurwitz and Julia Djeke @primacy
#DesignforBelonging (Republic A/B)
at #UXPABOS22
Sched: ow.ly/zhMc30srSQx
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This past week honored both #WorldMentalHealthDay and #NationalComingOutDay.
With its timely message, our team is proud to have created this video with Sherlock's Homes Foundation to shed light on issues disproportionately impacting the #LGBTQIA community. 🎥
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This project has been a reminder that, no matter how far we've come, we still have work to do. 💛
To learn more about Sherlock's Homes Foundation & their mission to support unhoused #LGBTQIA youth, visit sherlockshomes.org.