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Professional PUNCH @propunch

Kathleen O’Brien Thompson heads professional PUNCH - A #Marketing & #ContentStrategy firm specializing in clear communication for business growth.

Joined October 2008
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  • Followers 887
66 Photos and videos
#FastFactsFriday to see what #Google bots will see on a website, type "cache:" into a browser before any website URL. e.g. cache:yoursite.com Knowing what Google bots see on your site is a key part of managing your online presence. #seotips #professionalpunch
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As #data and #analytics have become the norm for any marketer, @Deloitte Insights Global Marketing Trends report says there may be an imbalance that we as marketers need to pay attention to. Keep this in mind and allow yourself to be more creative with your company in 2023!
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With 52% of marketing execs concerned with the economy this year, I found it exciting to see that CMOs are moving in three key areas: -Accelerating new digital technologies -Expanding into new markets -Implementing systems for personalization Read more: deloitte.com/us/en/insights/…
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'Brands that focus on sustainable business practices can become more relevant and profitable as well as grow: all the tenets that CMOs strive for. These practices also become a lever that brands can use to stay ahead of cultural trends.' ~ Deloitte #marketinginsights
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So you’re ready to start a brand ambassador program. What should you look for? ✅ Current online presence ✅ Leadership skills ✅ Professional in appearance and delivery of content ✅ Relationship-driven You can usually strike up a conversation by simply sending them a DM!
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By 2024 it is predicted voice search will have increased by 50%. When creating your SEO strategy it is important to include voice search into the overall mix. Voice search is growing exponentially, so you need to start using long-tail keywords in your plan. #digitalmarketing
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"Digital marketing should be fully integrated across the company and used to drive and evaluate marketing decisions to reach its full potential.” Read more here: hbr.org/2022/07/closing-the-… #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding
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Your marketing strategy can benefit from segmenting your email campaigns. When you send a generic message to everyone on your list, you lose the opportunity to speak to the needs of customers. Segmentation empowers you to target different subsets of your audience. #marketing
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The next big #digitalmarketing #trend is the evolution of social shopping. Platforms are working behind the scenes to enable customer payments without leaving social media apps, creating a seamless customer experience. Check out more→ digitalmarketinginstitute.co…
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Digital marketing allows for a global reach but other advantages include: - Lower Cost - Easy to Learn - Effective Targeting - Multiple Strategies - Multiple Content Types - Increased Engagement To make a bigger impact increase your digital marketing budget!
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Quick pro tip: Take time to define your ideal customers' needs and create marketing personas (and update it yearly)! Using marketing personas makes websites 2-5 times more effective and easier to target the right users. 🙌🏼 #marketing #marketingpersonas #smallbusiness
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64% of people consider thought leadership as a more trustworthy basis for assessing a vendor's capabilities and competency than marketing materials and product sheets. You must understand the preferences of your audiences and develop content that aligns with those preferences.
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Fixing content gaps on your website is important to keep you relevant in your digital marketing strategy. Learn 5 ways to find and fix them with one of our favorite digital marketing gurus, @NeilPatel. We found this blog valuable and know you will too! neilpatel.com/blog/content-g…
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As a business owner in digital marketing, I have seen my clients make great strides since the pandemic. "It’s time to build on those gains by redoubling their commitment to deepening data and digital mastery. hbr.org/2022/07/closing-the-… #digitalmarketing #marketing

Closing the Gap Between Digital Marketing Spending and Performance

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and...

hbr.org
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With the current digital trends and ever-changing landscape, it's important to stay at the forefront of your customer's minds. Which of the marketing options below is LEAST important to you? ❤️ More website traffic 👍 Clear messaging ☺️ Goal conversions 👏 Reports (results)!
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#Digitalmarketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know with this informative article from Business.com: business.com/articles/how-to…
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With a looming recession and a world of ever-changing digital marketing suggestions, it's important to have a handle on where digital marketing is headed, read more in this Forbes article to be better prepared: forbes.com/sites/forbesbusin… #digitalmarketing #marketing
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3 clear reasons you likely need a brand refresh: - You’ve Updated Your Products and Services - Your Target Audience is Changing - Your Brand is Going Through Internal Changes Modernizing your brand will help you stand out!
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After reading this article I agree with the insight that "it’s time to build on gains by redoubling the commitment to deepening data and digital mastery, and using insights to deliver personalized services to customers for higher ROI." Read more: lnkd.in/edjGjjNf
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Been using Boomerang boomeranggmail.com to schedule messages in Gmail or make emails go away until I'm ready. Highly recommended.
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