i used to make the same mistake i see A LOT of creators in the gaming space do all the time
the engagement and views are great in both of the attached pictures, however one type of feed is getting me 20x the amount of brand deals compared to the other.
in the first picture my feed is essentially what felt natural for me to post; selfies, outfits, makeup looks etc.
second picture i am leaning more heavily into my niche, which is (nordic) gaming & tech creator. of course with a mix of selfies and outfits etc in there because i still like that :)
there are a million creators out there fighting for the same brands and budgets - and the best way to stand out is to be clear in which type of creator you are.
only one of these feeds actually cater to gaming / esports / tech brands, the other one is catering to my twitch viewers. both high engagements, both performing well - however only one of them is actively making me a candidate for brand deals.
at least that's my experience! lmk 💭