There is unlimited global demand for intelligence.
The better AI models get, the more people will want to use them.
The more people want to use the models, the more pricing power the model labs will inherit.
The more pricing power the labs have, the higher prices will go.
The higher prices go, the more money the model labs make.
The more money the labs make, the more valuable the labs become.
Selling superhuman intelligence is going to be a VERY good business for the foreseeable future.