Cookie notices on the Web seem to be by far the most ‘polluting’ aspect of the online experience, moreso than the privacy invasions they are ostensibly intended to reduce.
Is there an inverse correlation here? I doubt it, as we had other ways of addressing such invasions. And those who engage in them are unlikely to worry about breaking UK or EU law.
The GDPR was like using a sledgehammer to crack a nut. After the UK left the EU in 2020, UK government could have removed from Website publishers this requirement imposed by the General Data Protection Regulation (GDPR). Instead, it has retained it under the Privacy and Electronic Communications Regulations (PECR), updated 2011.
Cookie notices must be one of the most jarring experiences of using the modern Web (and there are many!), breaking multiple tenets of good user experience (focus on user goals, visual distraction, poor user interface, and more).
Moreover, Website publishers seem to ask for cookie assent almost every time one visits their site/service, probably to be doubly sure they are in the clear. They seem not to care about how this debilitates us as we dismiss them on site after site as we ‘surf the Web’.
Moreover, we use and rely on the Web/apps more than ever, with over 80% of the UK population owning a smartphone. That this degraded experience is not recognised by politicians may in part reflect their reliance on others to ‘use’ the Web for them.
This is symbolic of the squandered potential of leaving the EU. We could have freed ourselves up in so many ways. Yet the instincts of this Conservative government are so aligned with the EU’s technocratic mindset they have chosen not only to retain alignment with the ‘EU Cookie Law’, but in 2023 they introduced the even more controlling and bureaucratic Online Safety Act.
Where over the last 20 or more years there is little one can claim government has improved in the lives of everyday people – from jobs to housing, transport to the cost of living, energy prices to civil liberties – one area in which we have bootstrapped our quality of life is by imaginatively developing and using ICT.
By creatively using the PC Web to smartphones, tablets to connected devices, most people could say they have improved their personal, work and social lives. Yet, in the age of the productive rollout of ICT making up for government incompetence and inability (or unwillingness?) to deliver for everyday people, it chooses to try to hobble even that. And Labour in government threatens to be worse in both dimensions.
Perhaps Website publishers in the UK, particularly those with a liberty-oriented mindset, should simultaneously remove their cookies notice and see what the Information Commissioner's Office (ICO) (
@ICOnews) can do about it?