Most clients struggle to explain what they actually need.
Not because they're bad at their job, design just isn't their language.
At Google, I became a "sprint master" running workshops and training designers on how to run product sprints.
The training taught me something critical:
Your job isn't to wait for a perfect brief.
It's to lead the conversation that uncovers one.
The best designers know how to ask questions that extract the right insights, even when clients don't have the vocabulary to express them.
This skill matters more than any tool you'll ever learn.